Genesco is a footwear-focused specialty retailer and branded company serving customers through a broad store network and digital channels in the United States, Canada, the United Kingdom, and the Republic of Ireland. Its portfolio includes footwear brands such as Johnston & Murphy, Levi’s, and Dockers, supported by an omnichannel retail model that connects in-store and online shopping. The company also highlights sustainability, community engagement, diversity, and ethical governance as part of its approach to doing business.
Marketing Copywriter, Journeys
Shape youth-focused fashion and footwear storytelling for Journeys through search-optimized campaigns, digital content, and brand experiences. Create work that builds engagement and supports business goals.
Description
- Write marketing content for seasonal campaigns, email, social media, digital ads, video, e-commerce, search, blogs, and in-store channels.
- Track changes in SEO, GEO, generative AI, large language models, and AI-powered search, applying relevant insights to Journeys content.
- Work with E-commerce and Digital teams to advance brand strategy, customer journeys, conversion goals, and business objectives.
- Develop copy concepts for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial ideas, and channel-specific stories.
- Help shape and maintain Journeys’ brand voice and copy standards.
- Research trends, competitors, culture, consumers, and search behavior.
- Turn youth culture, fashion, footwear, social, and digital trends into brand stories and marketing opportunities.
- Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative specialists.
- Review and strengthen copy from internal teams and external partners, offering feedback on voice, strategy, clarity, grammar, and impact.
- Apply performance data, analytics, search trends, and audience behavior to refine content strategy and messaging.
- Coordinate multiple projects and priorities while protecting creative quality, accuracy, and strategic focus.
- Report to the Creative Lifestyle & Copy Manager.
Requirements
- Bring at least three years of professional experience in copywriting, content, editorial, marketing, or a related field; retail, fashion, footwear, lifestyle, youth culture, or agency experience is preferred.
- Write, edit, and tell stories exceptionally well, adapting tone and messaging for different audiences and channels.
- Know SEO/GEO fundamentals and content optimization, including keyword planning, search intent, on-page optimization, metadata, and organic performance.
- Understand digital content channels, including social media, e-commerce, email, websites, paid media, and organic search.
- Connect creative concepts with consumer behavior, brand priorities, and business outcomes.
- Have a strong interest in youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
- Present creative concepts clearly, explain strategic choices, and collaborate with stakeholders across organizational levels.
- Organize projects and manage competing deadlines in a fast-moving retail setting.
- Pay close attention to detail and uphold consistent, high-quality brand work.
- Bring a clear perspective on brand voice, culture, and storytelling.
- Balance creative ambition with performance data, search behavior, and audience insights.
- Stay curious about AI and LLMs and their effects on search, content creation, and consumer discovery.
- Work collaboratively and help improve the work of colleagues.
- Care about creating culturally relevant work that feels distinctively Journeys and matters to customers.
- Approach creative work strategically, with the broader content ecosystem in mind.
Benefits
- Medical, dental, and vision coverage beginning on the first day.
- 401(k) eligibility from day one, with a company match and rollover options for existing retirement accounts.
- A 40% employee discount across Genesco-owned brands and retail concepts.
- Paid time off.
- Nine paid holidays and one floating holiday.
- Life and disability insurance.
- Flexible spending and health savings account options.
- Employee Assistance Program (EAP).