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Genesco
Genesco
Sponsor pentru viza H1BComerț cu amănuntulComerț electronicModă
Genesco este un retailer specializat și o companie de branduri axată pe încălțăminte, care își deservește clienții printr-o rețea extinsă de magazine și canale digitale în Statele Unite, Canada, Regatul Unit și Republica Irlanda. Portofoliul său include branduri de încălțăminte precum Johnston & Murphy, Levi’s și Dockers, susținute de un model de retail omnichannel care conectează cumpărăturile din magazine cu cele online. Compania evidențiază, de asemenea, sustenabilitatea, implicarea în comunitate, diversitatea și guvernanța etică drept componente ale modului său de a desfășura activitatea.
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Marketing Copywriter, Journeys

Shape youth-focused fashion and footwear storytelling for Journeys through search-optimized campaigns, digital content, and brand experiences. Create work that builds engagement and supports business goals.

USStatele Unite ale AmericiiTNTennesseeHibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăCopywriter

Descriere

  • Write marketing content for seasonal campaigns, email, social media, digital ads, video, e-commerce, search, blogs, and in-store channels.
  • Track changes in SEO, GEO, generative AI, large language models, and AI-powered search, applying relevant insights to Journeys content.
  • Work with E-commerce and Digital teams to advance brand strategy, customer journeys, conversion goals, and business objectives.
  • Develop copy concepts for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial ideas, and channel-specific stories.
  • Help shape and maintain Journeys’ brand voice and copy standards.
  • Research trends, competitors, culture, consumers, and search behavior.
  • Turn youth culture, fashion, footwear, social, and digital trends into brand stories and marketing opportunities.
  • Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative specialists.
  • Review and strengthen copy from internal teams and external partners, offering feedback on voice, strategy, clarity, grammar, and impact.
  • Apply performance data, analytics, search trends, and audience behavior to refine content strategy and messaging.
  • Coordinate multiple projects and priorities while protecting creative quality, accuracy, and strategic focus.
  • Report to the Creative Lifestyle & Copy Manager.

Cerințe

  • Bring at least three years of professional experience in copywriting, content, editorial, marketing, or a related field; retail, fashion, footwear, lifestyle, youth culture, or agency experience is preferred.
  • Write, edit, and tell stories exceptionally well, adapting tone and messaging for different audiences and channels.
  • Know SEO/GEO fundamentals and content optimization, including keyword planning, search intent, on-page optimization, metadata, and organic performance.
  • Understand digital content channels, including social media, e-commerce, email, websites, paid media, and organic search.
  • Connect creative concepts with consumer behavior, brand priorities, and business outcomes.
  • Have a strong interest in youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
  • Present creative concepts clearly, explain strategic choices, and collaborate with stakeholders across organizational levels.
  • Organize projects and manage competing deadlines in a fast-moving retail setting.
  • Pay close attention to detail and uphold consistent, high-quality brand work.
  • Bring a clear perspective on brand voice, culture, and storytelling.
  • Balance creative ambition with performance data, search behavior, and audience insights.
  • Stay curious about AI and LLMs and their effects on search, content creation, and consumer discovery.
  • Work collaboratively and help improve the work of colleagues.
  • Care about creating culturally relevant work that feels distinctively Journeys and matters to customers.
  • Approach creative work strategically, with the broader content ecosystem in mind.

Beneficii

  • Medical, dental, and vision coverage beginning on the first day.
  • 401(k) eligibility from day one, with a company match and rollover options for existing retirement accounts.
  • A 40% employee discount across Genesco-owned brands and retail concepts.
  • Paid time off.
  • Nine paid holidays and one floating holiday.
  • Life and disability insurance.
  • Flexible spending and health savings account options.
  • Employee Assistance Program (EAP).

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