Interactive Strategies este o agenție de web design și marketing digital cu sediul în Washington, DC, care deservește organizații din zona capitalei, din Virginia și Maryland, precum și din Charlotte, Carolina de Nord. Activitatea sa include design de site-uri web, strângere de fonduri în mediul digital și crearea de experiențe digitale care ajută companiile să atragă clienți B2B. Agenția sprijină, de asemenea, organizațiile nonprofit și asociațiile în procesul de transformare digitală, ajutându-le să își consolideze prezența online și să se conecteze cu donatorii și membrii lor. Printre clienții săi se numără Crucea Roșie, Smithsonian și Special Olympics.
Senior Digital Marketing Manager, Associations and B2B
Lead integrated digital campaigns for association and B2B clients, spanning membership, events, products, and audience growth. At Interactive Strategies, guide campaign performance and client relationships across channels.
Descriere
- Create integrated digital marketing strategies for association and B2B clients.
- Direct multi-channel campaigns from planning and strategy through delivery, measurement, and refinement.
- Build membership marketing approaches for acquisition, engagement, renewals, and member journeys.
- Contribute to event and product campaigns for conferences, webinars, educational programs, publications, and other services.
- Partner with the digital advertising team on paid search, paid social, and programmatic initiatives.
- Coordinate with creative, content, and web teams on concepts, messaging, landing pages, and digital experiences.
- Develop client partnerships through clear communication, sound recommendations, project oversight, and business insight.
- Review campaign results and audience behavior to strengthen performance and return on investment.
- Carry out digital marketing audits and assessments.
- Find opportunities to test and improve messaging, targeting, creative, conversion funnels, and user experiences.
- Stay informed about new digital marketing methods, tools, and trends.
- Help expand the marketing practice, pursue new business, and mentor colleagues.
- Report to the Associate Director of Associations and B2B.
Cerințe
- Bachelor’s or master’s degree in a related discipline
- Five to eight or more years of digital marketing experience
- Experience developing conversion-focused strategies and campaigns aligned with the user journey and funnel
- Strong grasp of digital advertising channels and how they work with other digital channels
- Strong analytical ability and a data-informed approach
- Experience analyzing reports and using website analytics tools such as Google Analytics and Google Tag Manager
- Background conducting digital marketing audits and developing data-driven strategies
- Current knowledge of digital marketing trends and established practices
- Experience with professional associations, membership groups, or B2B brands is a strong advantage
- Agency background is helpful but not essential
- Ability to work fully remotely or in a hybrid arrangement at the DC office
Beneficii
- Employer-sponsored medical, vision, and dental coverage
- Pre-tax flexible spending account
- Profit-sharing plan
- Four weeks of vacation and sick leave from the start, increasing to five or more weeks in the third year
- Employer-paid short- and long-term disability coverage
- Employer-paid life and accidental death and dismemberment insurance
- Eleven paid holidays
- 401(k) plan with employer match
- Bonus for referrals that bring in new business
- Professional growth and development opportunities
- Flexible scheduling
- Pre-tax DC Metro SmartBenefits
- Creative autonomy
- Collaborative and innovative workplace
- Inclusive workplace culture