Acxiom
Acxiom
Acxiom oferă servicii de gestionare a datelor, rezolvare a identității, analiză și tehnologie de marketing, care ajută companiile să își conceapă și să își îmbunătățească activitățile de marketing către clienți. Activitatea sa acoperă sectoare precum industria auto, sănătatea, telecomunicațiile, serviciile financiare și comerțul cu amănuntul, punând accent pe utilizarea responsabilă a datelor. Compania colaborează și cu platforme precum Adobe, Salesforce și Snowflake pentru a sprijini marketingul bazat pe date și transformarea digitală. Profilul companiei o identifică drept un angajator de mari dimensiuni, ceea ce face ca posturile sale să fie relevante pentru candidații interesați de servicii de date și tehnologie de marketing.

Senior Customer Data and Analytics Consultant

Guide Acxiom’s customer data, analytics, and Adobe strategy for Bread. Shape CDP, measurement, decisioning, and cross-functional roadmaps.

Descriere

  • Lead strategy for customer data, audience management, measurement, and decisioning.
  • Bring business stakeholders, technology and analytics teams, and vendors together around shared goals and roadmaps.
  • Advise on customer data and marketing technology capabilities.
  • Set future-state strategies for acquisition, customer engagement, and business growth.
  • Contribute to the roadmap for Customer Data Platform capabilities and future enhancements.
  • Define and rank Phase 2 CDP initiatives and related business use cases.
  • Work with technology and analytics teams to assess and advance decision engine capabilities.
  • Improve measurement capabilities and reporting frameworks with Data & Analytics teams.
  • Support Customer Journey Analytics initiatives and the wider measurement strategy.
  • Find ways to strengthen actionable insights, audience understanding, and marketing performance measurement.
  • Advise on Acxiom’s capabilities across the Adobe ecosystem.
  • Work with bureaus, platform partners, and internal stakeholders to make the most of customer data assets.
  • Guide audience, identity, and activation strategies for Bread and its brand partners.
  • Connect Bread value streams and strategic initiatives with enterprise roadmaps.
  • Influence teams across marketing, analytics, product, and technology.
  • Lead through collaboration, consensus-building, and clear communication.
  • Assess client needs, prepare business and systems requirements, research key business decisions, recommend solutions, and help implement resulting changes.

Cerințe

  • At least 6 years of financial services implementation or related technology experience.
  • Bachelor’s degree required.
  • Understanding of marketing campaign execution across Marketing, Risk, Legal, and Finance.
  • Strong skills in engaging and collaborating with senior business stakeholders.
  • Ability to prioritize competing initiatives and set a vision in a changing environment.
  • Excellent spoken and written communication, with persuasive delivery and strong business writing.
  • Strong Agile delivery and backlog management experience.
  • Ability to gather requirements from initiative owners and turn them into actionable work for Acxiom teams.
  • Experience working across Product, Architecture, Technology, and Business organizations.
  • Ability to influence priorities and drive execution across multiple stakeholder groups.
  • Experience with Customer Journey Analytics (CJA).
  • Proficiency with Microsoft Excel, PowerPoint, and SharePoint.

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