Capital One
Capital One
Capital One este o companie de servicii financiare și tehnologie financiară care oferă carduri de credit, împrumuturi auto, produse bancare și produse de economisire. Activitatea sa combină expertiza financiară cu tehnologia și instrumentele digitale pentru a îmbunătăți modul în care clienții își gestionează banii. Carierele din cadrul companiei se concentrează pe dezvoltarea unor soluții orientate către clienți, într-o forță de muncă diversă și incluzivă.

Senior Associate, Direct Marketing – Partnerships (Hybrid)

Lead data-driven direct-mail acquisition campaigns for Capital One’s Partnerships segment. Oversee agency collaboration, creative testing, analytics, and cross-functional delivery.

Descriere

  • Own the development and delivery of ongoing mail acquisition campaigns and testing programs for the Partnerships segment.
  • Act as a central liaison across Marketing & Analysis, Creative, Operations and Production, Legal, and other partner teams.
  • Work with analysts to assess overall business performance and uncover new growth opportunities.
  • Refine marketing and testing strategies in response to performance analysis.
  • Combine research findings, market trends, competitive activity, and broader external factors into actionable insights.
  • Create strategic recommendations that strengthen campaign performance and brand impact.
  • Shape decisions through formal business recommendations and relationship-building across the organization.
  • Operate proactively in an agile setting and identify opportunities to improve or move beyond established processes.
  • Direct campaign strategy, creative development, and execution in partnership with agencies and cross-functional stakeholders.

Cerințe

  • Bachelor’s degree or military experience.
  • At least two years of experience planning, executing, and analyzing marketing programs.
  • At least two years of experience managing creative workflows and partnering with creative teams.
  • Experience leading creative development, collaborating with agencies and creative teams, and preparing effective creative briefs.
  • Ability to manage concurrent projects, deadlines, and shifting priorities while delivering accurate, high-quality work.
  • Experience with multichannel and direct-response marketing, including direct mail and digital channels.
  • Demonstrated interest in using data, metrics, and insights to improve results and generate learnings.
  • Curiosity about consumer attitudes, behaviors, trends, and their marketing implications.
  • Strong communication, writing, editing, and presentation skills.
  • Working knowledge of Google Suite, including Sheets, Docs, and Slides.
  • Capital One will not sponsor new applicants for employment authorization for this position at this time.

Beneficii

  • Performance-based incentive compensation may include cash bonuses and/or long-term incentives (LTI).
  • Comprehensive, competitive, and inclusive health, financial, and other benefits designed to support total well-being.
  • Reasonable accommodations are available for applicants who require them.

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