ALEX & GROSS GmbH
ALEX & GROSS GmbH

ALEX & GROSS GmbH este o companie de servicii de vânzări și marketing care ajută organizațiile B2B să conecteze strategia, comunicarea și generarea de venituri. Cu peste 25 de ani de experiență în industrie, compania combină telemarketingul, marketingul digital, dezvoltarea campaniilor bazate pe date și procesele integrate de vânzări în soluții complete, de la un capăt la altul.

De asemenea, compania dezvoltă EVERLEAD, o platformă de gestionare a clienților potențiali bazată pe inteligență artificială, concepută pentru a sprijini gestionarea consimțământului, urmărirea activității pe web, evaluarea clienților potențiali, automatizarea marketingului, automatizarea fluxurilor de lucru pentru vânzări, microcampaniile și raportarea. Activitatea sa reunește consultanța, tehnologia de marketing, învățarea automată și inteligența artificială pentru organizații care urmăresc o atragere a clienților mai structurată și mai ușor de măsurat.

Senior ABM Content Strategist in Barcelona

Develop executive-ready narratives and content for strategic enterprise accounts through account-based marketing programs. Support global ABM communications for clients including SAP and IBM.

Descriere

  • Create account-specific points of view and transformation narratives for ABM programs
  • Develop executive messaging frameworks tied to strategic priorities and maintain consistency across initiatives
  • Adapt product marketing messages into account-specific storylines and value narratives for modernization programs
  • Produce executive materials including briefing documents, talking points, vision-deck narratives, value frameworks, and C-level content
  • Shape messaging for executive events, briefings, and high-touch engagements, including video scripts and high-impact storylines
  • Scale ABM delivery by adapting modular narrative frameworks, adding light personalization, and protecting message integrity across templates and toolkits
  • Guide agency partners by clarifying narrative intent, reviewing deliverables for strategic fit, and quality-checking messaging coherence and storytelling
  • Turn complex transformation themes into compelling executive messaging frameworks and ABM content for enterprise audiences with multiple stakeholders

Cerințe

  • At least 8 years of experience in strategic communications, content strategy, or narrative development
  • Commitment to continually deepen knowledge of the solution area, products, value propositions, and target audiences
  • Strong understanding of reference types, including wins, sales references, and stories, and how to prioritize and activate them across channels
  • Demonstrated leadership and executive presence, with the judgment to manage competing stakeholder requests
  • Confidence engaging customers to identify and interpret business challenges for compelling reference content
  • Proven experience working effectively in global, virtual teams with multiple stakeholders
  • Excellent spoken and written English communication skills at C1 level
  • A resume or CV is required with the application
  • Ability to work in a global, virtual team with multiple stakeholders

Beneficii

  • Opportunities to develop professionally and personally
  • Work in a prime location close to a park and the ocean
  • A creative, fast-moving environment that encourages innovation
  • Nearby restaurants for convenient, relaxing breaks
  • An inclusive and welcoming team culture

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