ALEX & GROSS GmbH
ALEX & GROSS GmbH

ALEX & GROSS GmbH is a sales and marketing services company that helps B2B organizations connect strategy, communication, and revenue generation. With more than 25 years of industry experience, it combines telemarketing, digital marketing, data-led campaign development, and integrated sales processes into end-to-end solutions.

The company also develops EVERLEAD, an AI-powered lead management platform designed to support consent management, web tracking, lead scoring, marketing automation, sales workflow automation, micro-campaigns, and reporting. Its work brings together consulting, marketing technology, machine learning, and AI for organizations seeking more structured and measurable customer acquisition.

Senior ABM Content Strategist in Barcelona

Develop executive-ready narratives and content for strategic enterprise accounts through account-based marketing programs. Support global ABM communications for clients including SAP and IBM.

Apraksts

  • Create account-specific points of view and transformation narratives for ABM programs
  • Develop executive messaging frameworks tied to strategic priorities and maintain consistency across initiatives
  • Adapt product marketing messages into account-specific storylines and value narratives for modernization programs
  • Produce executive materials including briefing documents, talking points, vision-deck narratives, value frameworks, and C-level content
  • Shape messaging for executive events, briefings, and high-touch engagements, including video scripts and high-impact storylines
  • Scale ABM delivery by adapting modular narrative frameworks, adding light personalization, and protecting message integrity across templates and toolkits
  • Guide agency partners by clarifying narrative intent, reviewing deliverables for strategic fit, and quality-checking messaging coherence and storytelling
  • Turn complex transformation themes into compelling executive messaging frameworks and ABM content for enterprise audiences with multiple stakeholders

Prasības

  • At least 8 years of experience in strategic communications, content strategy, or narrative development
  • Commitment to continually deepen knowledge of the solution area, products, value propositions, and target audiences
  • Strong understanding of reference types, including wins, sales references, and stories, and how to prioritize and activate them across channels
  • Demonstrated leadership and executive presence, with the judgment to manage competing stakeholder requests
  • Confidence engaging customers to identify and interpret business challenges for compelling reference content
  • Proven experience working effectively in global, virtual teams with multiple stakeholders
  • Excellent spoken and written English communication skills at C1 level
  • A resume or CV is required with the application
  • Ability to work in a global, virtual team with multiple stakeholders

Priekšrocības

  • Opportunities to develop professionally and personally
  • Work in a prime location close to a park and the ocean
  • A creative, fast-moving environment that encourages innovation
  • Nearby restaurants for convenient, relaxing breaks
  • An inclusive and welcoming team culture

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