Kepak Group este o companie irlandeză din industria alimentară, care furnizează piețelor internaționale produse din carne de vită, miel și porc, soluții pentru sectorul serviciilor alimentare și preparate convenabile. Bazându-se pe peste 50 de ani de măiestrie în prelucrarea cărnii, compania dezvoltă mărci alimentare și produse adaptate clienților din comerțul cu amănuntul și din sectorul serviciilor alimentare. Kepak colaborează cu o rețea de crescători de animale în proiecte de sustenabilitate agricolă și a investit în unități moderne de producție pentru a-și susține operațiunile. Activitatea sa acoperă producția alimentară, agricultura și serviciile alimentare.
Hybrid Brand Manager, Sandwich Category
Lead sandwich-category growth, private-label strategy and product innovation at Kepak Foods. Develop customer propositions, commercial cases and go-to-market plans.
Descriere
- Set the strategic direction for the sandwich category across retail, convenience, foodservice, travel, workplace and emerging channels.
- Create and deliver strategies to grow the category.
- Identify market trends, consumer behaviour and commercial opportunities.
- Develop customer propositions and sell-in presentations.
- Build innovation pipelines with the NPD and Category teams.
- Find new routes to market and improve commercial performance.
- Set long-term plans for category growth.
- Spot private-label gaps and emerging customer needs.
- Create insight-led propositions for current and prospective customers.
- Contribute to tenders, pitches and range reviews.
- Develop innovation ideas in response to customer needs.
- Take new brand concepts from initial idea through launch.
- Prepare business cases and commercial recommendations.
- Lead proposition development, positioning and launch strategies.
- Test and refine concepts using consumer insight.
- Report to the Consumer Foods Marketing Controller.
Cerințe
- At least three years of experience in brand management, innovation, commercial marketing or a comparable FMCG role.
- A proven record of achieving measurable commercial growth.
- Sound knowledge of brand strategy, positioning, consumer insight, innovation and activation.
- Commercial confidence and experience with revenue, volume, margin, pricing, distribution and business cases.
- Experience developing and launching products or customer propositions.
- Strong analytical skills and the ability to turn complex market and performance data into clear actions.
Beneficii
- Company pension.
- Support for further education.
- Bike to Work Scheme.
- Long-service awards.
- GroceryAid Employee Assistance Programme, with mental health and wellbeing support, family and relationship advice, debt management, return-to-work support and counselling for colleagues and their families.
- Corporate gym membership at Ribby Hall Village.
- BUPA Cash Plan at no charge.