Alan
Alan
Alan ir digitālās veselības apdrošināšanas uzņēmums, kura mērķis ir padarīt veselības aprūpes segumu vieglāk saprotamu un pārvaldāmu. Tā pilnībā digitālā platforma apvieno pārskatāmu cenu noteikšanu, vienkāršotu administrēšanu, atsaucīgu klientu apkalpošanu un ātru atlīdzību apstrādi klientiem un administratoriem. Apkalpojot vairāk nekā 650 000 klientu, Alan apvieno profilakses, apdrošinātāja un aprūpes sniedzēja lomas, plašākā mērķī padarot veselības apdrošināšanu vienkāršāku un pieejamāku. Uzņēmums arī strādā pie sava modeļa paplašināšanas starptautiskā mērogā, tostarp paplašināšanās Kanādā.

Brand Marketing Associate Intern

Help develop international market-entry, event, and product-launch playbooks while supporting brand strategy at Alan, a prevention-focused insurance company. Partner with the Creative Director and contribute to the Brand team’s planning and OKRs.

Apraksts

  • Develop a playbook for how Alan presents its brand in new markets.
  • Review launches in Spain, Belgium, and Canada to create reusable market-entry guidance.
  • Benchmark international health events and shape the flagship event’s concept, format, and multi-country activation plan.
  • Create a repeatable product-launch playbook covering positioning, messaging, channels, and sequencing.
  • Pilot the launch approach with Product Marketing on an upcoming release.
  • Partner with the Creative Director as a thought partner.
  • Translate creative direction into specific initiatives.
  • Organize how the Brand team defines and tracks OKRs.
  • Contribute across brand and event strategy, go-to-market planning, and OKRs.

Prasības

  • 1–2 years of experience in marketing, brand, or communications.
  • Sound foundations in marketing and go-to-market work, including positioning, messaging, channels, and launch sequencing.
  • Strong organizational and writing skills.
  • Excellent written and spoken English communication.
  • Based in Paris or willing to relocate there.
  • Helpful: exposure to international expansion, market entry, or mergers and acquisitions.
  • Helpful: experience supporting a product launch.
  • Helpful: experience with event strategy or brand activations.
  • Helpful: familiarity with OKRs.

Priekšrocības

  • Flexible office arrangements, with workspace at Alan’s Paris headquarters.
  • High-quality equipment, including a MacBook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
  • Flexible working hours.
  • Commuter benefits tailored to the country.
  • Flexible training policy.
  • Free books.
  • Conference attendance and speaking budget when applicable.
  • A dedicated coach from the first day.
  • Support for personal growth and coaching.

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