Alan
Alan
Alan is a digital health insurance company focused on making healthcare coverage easier to understand and manage. Its 100% digital platform brings together transparent pricing, streamlined administration, responsive customer care, and fast reimbursement processing for members and administrators. Serving more than 650,000 members, Alan combines the roles of preventer, insurer, and caregiver, with the broader aim of making health insurance simpler and more accessible. The company is also working to extend its model internationally, including expansion into Canada.

Brand Marketing Associate Intern

Help develop international market-entry, event, and product-launch playbooks while supporting brand strategy at Alan, a prevention-focused insurance company. Partner with the Creative Director and contribute to the Brand team’s planning and OKRs.

Description

  • Develop a playbook for how Alan presents its brand in new markets.
  • Review launches in Spain, Belgium, and Canada to create reusable market-entry guidance.
  • Benchmark international health events and shape the flagship event’s concept, format, and multi-country activation plan.
  • Create a repeatable product-launch playbook covering positioning, messaging, channels, and sequencing.
  • Pilot the launch approach with Product Marketing on an upcoming release.
  • Partner with the Creative Director as a thought partner.
  • Translate creative direction into specific initiatives.
  • Organize how the Brand team defines and tracks OKRs.
  • Contribute across brand and event strategy, go-to-market planning, and OKRs.

Requirements

  • 1–2 years of experience in marketing, brand, or communications.
  • Sound foundations in marketing and go-to-market work, including positioning, messaging, channels, and launch sequencing.
  • Strong organizational and writing skills.
  • Excellent written and spoken English communication.
  • Based in Paris or willing to relocate there.
  • Helpful: exposure to international expansion, market entry, or mergers and acquisitions.
  • Helpful: experience supporting a product launch.
  • Helpful: experience with event strategy or brand activations.
  • Helpful: familiarity with OKRs.

Benefits

  • Flexible office arrangements, with workspace at Alan’s Paris headquarters.
  • High-quality equipment, including a MacBook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
  • Flexible working hours.
  • Commuter benefits tailored to the country.
  • Flexible training policy.
  • Free books.
  • Conference attendance and speaking budget when applicable.
  • A dedicated coach from the first day.
  • Support for personal growth and coaching.

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