Valerie Group
Valerie Group
„Valerie Group“ padeda tiesiogiai vartotojams parduodantiems elektroninės prekybos prekių ženklams kurti ir plėsti augimo operacijas. Įmonė derina nuosavą dirbtiniu intelektu pagrįstą analitikos platformą su patyrusiais specialistais mokamos reklamos, kūrybos, konversijų rodiklio optimizavimo, el. pašto rinkodaros, SEO, technologijų ir strategijos srityse. Jos darbas grindžiamas struktūruotu eksperimentavimu, įskaitant A/B testavimą ir bandomąsias programas, o į rezultatus orientuotas įgyvendinimas derinamas su galimu rezultatais grindžiamu kapitalu, skirtu atidėti dalies nuosavybės praskiedimą, kol bus įrodyti rezultatai. „Valerie Group“ dirba su skaitmeniniu būdu sukurtais vartotojų prekių ženklais, integruodama tokias platformas kaip „Shopify“, „Meta“, „Google“, „TikTok“ ir „Amazon“, daugiausia dėmesio skirdama išmatuojamam augimui ir pakartojamoms veiklos sistemoms.

Remote Email Marketing Manager in India

Manage Klaviyo lifecycle campaigns for Valerie Group’s e-commerce partner brands, building automated customer journeys and improving retention and revenue.

Aprašymas

  • Lead lifecycle marketing across Valerie Group’s e-commerce partner brands
  • Guide shoppers from their first purchase toward long-term loyalty
  • Create and manage welcome, abandoned cart, post-purchase, product launch, and win-back campaigns
  • Use creative and data-led approaches to produce on-brand campaigns with measurable business results
  • Apply Klaviyo segmentation, automation, and personalization to improve campaign performance
  • Analyze campaign results and translate findings into practical recommendations
  • Work with designers, copywriters, and marketers
  • Test messaging, send times, and AI-enabled workflows
  • Develop scalable marketing systems for multiple brands
  • Complete role-specific assessments or practical exercises when applicable
  • Work with cross-functional stakeholders and leadership during the hiring process

Reikalavimai

  • At least three years of lifecycle, CRM, or email marketing experience, ideally in e-commerce
  • Hands-on experience with Klaviyo
  • Experience with Omnisend, ActiveCampaign, or similar platforms is a plus
  • Knowledge of customer segmentation, lifecycle marketing, and conversion optimization
  • Experience planning and running automated email and SMS journeys
  • Ability to use GA4, Triple Whale, or similar analytics platforms to measure performance
  • Strong project management and communication skills
  • Experience working with creative and marketing teams
  • A portfolio or case studies showing campaign strategy and commercial impact
  • HTML and CSS experience for email template customization is a bonus
  • Experience in a high-growth startup, agency, or e-commerce business is a bonus
  • Familiarity with AI tools for content generation, segmentation, or campaign optimization is a bonus
  • Experience with predictive analytics, customer lifetime value modeling, or experimentation frameworks is a bonus

Privalumai

  • Competitive compensation
  • Tools to support your work
  • Opportunities to grow with Valerie Group
  • Meaningful work with visible impact
  • Significant ownership from the start
  • Work with experienced founders, operators, and specialists
  • An inclusive workplace
  • Meet future colleagues and learn about the role during the interview process

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