The Disruptors Den
The Disruptors Den
51 – 200 Қызметкерлер
B2BӘлеуметтік әсерСтартап
The Disruptors Den — 2023 жылы құрылған, инновацияға, кәсіпкерлікке және әлеуметтік ықпалға бағытталған ұйым. Ол стартаптарға, жаңа идеяларға және әртүрлі салалардағы қалыптасқан тәсілдерге сын көзбен қарап, оларды өзгертуге ұмтылатын адамдарға қауымдастық пен платформа ұсынады. B2B және стартап қызметін де қамтитын бағыты арқылы The Disruptors Den кәсіпкерлер мен өзгеріске бағытталған басқа да мамандарды идея алмасу, байланыс орнату және бірлескен өсуді қолдау үшін біріктіреді.

Senior Marketing Manager, Cairo (Hybrid)

Lead marketing and enrollment growth for ALX Africa’s Egypt training programs and corporate training offering. Own the applicant funnel, campaigns, brand, analytics, and marketing team.

Сипаттама

  • Set the marketing strategy and enrollment plan for each program intake, covering objectives, audiences, channels, budget, and timing.
  • Adapt the global marketing strategy for Egyptian youth while partnering with the international marketing team.
  • Manage the applicant journey from lead generation through enrollment, improving conversion, acquisition efficiency, and target performance.
  • Develop and execute digital growth campaigns, scaling effective programs through contractors, freelancers, and agencies.
  • Increase online visibility through content, social media, and video.
  • Strengthen ALX’s presence in Egypt and guide creative direction across marketing channels and customer touchpoints.
  • Oversee content and learner storytelling, including user-generated content, alumni profiles, and organic social media.
  • Build awareness and generate leads through Arabic-language campus, community, and partner events.
  • Source and manage partnerships with universities, youth organizations, influencers, and corporate partners.
  • Work with the corporate training team to promote B2B services through campaigns, content, and events.
  • Manage the marketing technology ecosystem, including CRM, automation, analytics, and advertising platforms.
  • Analyze marketing performance, identify scalable acquisition channels, and apply insights to support business growth.
  • Manage and develop the marketing team, contractors, and agency partners.

Талаптар

  • Bring 6–8 or more years of B2C marketing experience, or equivalent expertise, with demonstrated ownership of growth targets.
  • Demonstrate experience planning and executing digital campaigns while managing agencies and contractors.
  • Have experience in a startup or similarly fast-moving environment, with evidence of initiative, adaptability, resourcefulness, and entrepreneurial judgment.
  • Bring strong expertise in performance marketing, marketing technology, and analytics.
  • Have experience developing a brand and directing creative production, including briefs for design, video, and copy.
  • Understand Egypt’s 18–30 audience, including its popular culture, social platforms, digital distribution, content, and influencer landscape.
  • Communicate and present effectively in English and Arabic, including delivering in-person events in Arabic.
  • Have experience managing a team or coordinating contractors and agencies to achieve marketing results.
  • Be based in Cairo and authorized to work in Egypt.
  • Work preferably in the GMT+2 Cairo time zone.
  • Experience developing and delivering branding or community events is preferred.
  • Experience in marketing and recruitment for training or education programs, or for a leading FMCG company, is preferred.
  • B2B or corporate marketing experience is preferred.
  • Experience identifying, developing, and managing partnerships is preferred.

Артықшылықтар

  • Employees are supported in building their capabilities and earning certifications that reflect their professional development.
  • Work virtually and collaborate with colleagues and customers across international locations.
  • Use web-based collaboration and video-conferencing tools to support distributed teamwork.

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