The Disruptors Den
The Disruptors Den
The Disruptors Den 2023 में स्थापित एक संगठन है, जो नवाचार, उद्यमिता और सामाजिक प्रभाव पर केंद्रित है। यह स्टार्टअप्स, उभरते विचारों और विभिन्न उद्योगों में प्रचलित तरीकों को चुनौती देने वाले लोगों के लिए एक समुदाय और मंच उपलब्ध कराता है। B2B और स्टार्टअप गतिविधियों सहित अपने व्यापक फोकस के साथ, The Disruptors Den उद्यमियों और बदलाव के लिए प्रतिबद्ध अन्य पेशेवरों को विचारों का आदान-प्रदान करने, संबंध बनाने और सहयोगात्मक विकास को समर्थन देने के लिए एक साथ लाता है।

Senior Marketing Manager, Cairo (Hybrid)

Lead marketing and enrollment growth for ALX Africa’s Egypt training programs and corporate training offering. Own the applicant funnel, campaigns, brand, analytics, and marketing team.

विवरण

  • Set the marketing strategy and enrollment plan for each program intake, covering objectives, audiences, channels, budget, and timing.
  • Adapt the global marketing strategy for Egyptian youth while partnering with the international marketing team.
  • Manage the applicant journey from lead generation through enrollment, improving conversion, acquisition efficiency, and target performance.
  • Develop and execute digital growth campaigns, scaling effective programs through contractors, freelancers, and agencies.
  • Increase online visibility through content, social media, and video.
  • Strengthen ALX’s presence in Egypt and guide creative direction across marketing channels and customer touchpoints.
  • Oversee content and learner storytelling, including user-generated content, alumni profiles, and organic social media.
  • Build awareness and generate leads through Arabic-language campus, community, and partner events.
  • Source and manage partnerships with universities, youth organizations, influencers, and corporate partners.
  • Work with the corporate training team to promote B2B services through campaigns, content, and events.
  • Manage the marketing technology ecosystem, including CRM, automation, analytics, and advertising platforms.
  • Analyze marketing performance, identify scalable acquisition channels, and apply insights to support business growth.
  • Manage and develop the marketing team, contractors, and agency partners.

आवश्यकताएँ

  • Bring 6–8 or more years of B2C marketing experience, or equivalent expertise, with demonstrated ownership of growth targets.
  • Demonstrate experience planning and executing digital campaigns while managing agencies and contractors.
  • Have experience in a startup or similarly fast-moving environment, with evidence of initiative, adaptability, resourcefulness, and entrepreneurial judgment.
  • Bring strong expertise in performance marketing, marketing technology, and analytics.
  • Have experience developing a brand and directing creative production, including briefs for design, video, and copy.
  • Understand Egypt’s 18–30 audience, including its popular culture, social platforms, digital distribution, content, and influencer landscape.
  • Communicate and present effectively in English and Arabic, including delivering in-person events in Arabic.
  • Have experience managing a team or coordinating contractors and agencies to achieve marketing results.
  • Be based in Cairo and authorized to work in Egypt.
  • Work preferably in the GMT+2 Cairo time zone.
  • Experience developing and delivering branding or community events is preferred.
  • Experience in marketing and recruitment for training or education programs, or for a leading FMCG company, is preferred.
  • B2B or corporate marketing experience is preferred.
  • Experience identifying, developing, and managing partnerships is preferred.

लाभ

  • Employees are supported in building their capabilities and earning certifications that reflect their professional development.
  • Work virtually and collaborate with colleagues and customers across international locations.
  • Use web-based collaboration and video-conferencing tools to support distributed teamwork.

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