Paired
Paired
Paired is a strategic talent recruitment company that helps businesses build global teams by sourcing, vetting, and presenting overseas candidates. Its placement work spans roles from administrative support and executive positions to opportunities in marketing, engineering, and sales. By managing key parts of the hiring process, Paired aims to give companies access to qualified international talent while supporting more cost-effective workforce growth.

Video Ads Copywriter and Creative Strategist — Brazil Remote

Develop high-volume Meta video scripts for a running and fitness direct-to-consumer brand. Use ad performance insights to shape conversion-focused concepts, hooks, and creative variations.

Description

  • Create scripts for Facebook and Instagram video advertisements
  • Review weekly campaign results to understand what drives performance and turn those findings into fresh creative concepts
  • Write 60–90-second founder-led advertisements
  • Develop short-form scripts for creators recording on their phones
  • Produce scripts intended for AI-generated video
  • Build variations from successful ads, hooks, angles, and messaging
  • Add straightforward visual guidance to each script in Slack
  • Produce about 100 video ad scripts per month initially, increasing to approximately 200 per month by December
  • Evaluate ad results to identify effective messaging, hooks, and angles
  • Turn successful concepts into multiple distinct variations without repetition
  • Coordinate with the creative and performance teams through Slack

Requirements

  • Excellent written English with strong control of tone, structure, and persuasive communication
  • Previous experience creating direct-response, performance, or social video advertising
  • A strong grasp of the elements that make video ads engaging and conversion-oriented
  • Capacity to deliver substantial volumes of quality work consistently
  • Confidence reviewing advertising performance and drawing insights from spreadsheets
  • Strong knowledge of hooks, angles, calls to action, and iterative creative testing
  • Ability to work independently in a fast-moving remote setting
  • Experience with running, fitness, nutrition, food, or wellness brands
  • Background writing for direct-to-consumer or ecommerce businesses
  • Experience with Meta, Facebook, and Instagram advertising
  • Experience scripting user-generated-content or AI-generated videos

Benefits

  • Monthly compensation of up to USD $4,000, based on experience
  • Full-time schedule of 8 hours per day
  • Remote work arrangement
  • Meaningful overlap with US working hours required
  • Fast-moving, performance-focused direct-to-consumer environment

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