Loyal is a digital healthcare platform that brings together provider and location data, patient engagement, CRM campaigns, self-scheduling, reputation management, and conversational AI. Its tools help healthcare organizations coordinate operations, improve directory and listing accuracy, communicate with patients across channels, and make it easier for people to find and schedule care. Loyal also applies machine learning, natural language processing, and feedback analysis to support stronger patient experiences and healthcare outcomes.
Vice President of Marketing at Loyal (Remote, United States)
Lead marketing for Loyal’s anticipated launch of LOY-002, a longevity medicine for dogs. Shape consumer and veterinary demand through category strategy, brand development, and communications.
Description
- Develop Loyal’s consumer and veterinary marketing capabilities ahead of the anticipated LOY-002 launch.
- Lead the complete marketing and communications strategy, covering category development, audiences, channels, messaging, and brand presence.
- Create a new medicine category for veterinary professionals and consumers.
- Develop initial messaging and positioning for aging care.
- Identify priority audiences and the most effective ways to reach them.
- Create detailed launch plans and establish pre-approval success measures.
- Build and ready the marketing organization as the launch approaches.
- Develop programs to educate veterinary professionals, generate consumer demand, and increase awareness of Loyal.
- Lead corporate communications around the R&D pipeline, publications, partnerships, and Loyal’s role in longevity and senior dog care.
- Report to the VP of Commercial and manage the existing two-person marketing team.
Requirements
- Experience building a marketing function from the ground up.
- Experience marketing to both consumers and professionals; healthcare or animal health experience is advantageous.
- Experience bringing products to market, with the ability to explain what you would change in a future launch.
- Strong brand judgment and clear perspectives, balancing credibility and rigor for veterinary professionals with warmth and accessibility for consumers.
- Able to set strategy with an executive team while also executing tactical work.
- Experience hiring and developing marketers.
- Comfort operating without established benchmarks while defining meaningful metrics.
- Broad marketing experience spanning both consumer and professional audiences.
- A demonstrated record of successful product launches.
- Strong people leadership and team-building skills.
- Experience in a regulated category is helpful but not required.
- Experience creating strong word-of-mouth without a large paid media budget is helpful but not required.
Benefits
- Medical, dental, and vision insurance fully covered for you and your dependents
- $1,000 stipend for home office equipment
- $1,200 annual learning budget for books, courses, and similar resources
- $250 monthly wellness budget for expenses such as gym memberships, cleaners, spa services, and food
- Three-day weekends are extended to four-day weekends
- Unlimited vacation and paid holidays
- Paw-ternity leave providing a day off when you adopt a dog
- Competitive salary
- Company equity options grant for new hires