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Lifely
Lifely
51 – 200 Employees
B2CeCommerce
Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.
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Social Media & Content Specialist – Melbourne Hybrid

Own multi-brand social media and content for Lifely, an Australian ecommerce business focused on furniture and home products. Plan campaigns, lead production, manage publishing, and improve results through reporting and testing.

AUAustralia
₱60,000 – ₱80,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands
  • Develop social-first concepts, scripts, copy, carousels, graphics, short-form videos, and platform-ready edits
  • Maintain a forward-planned content calendar, publish on schedule, manage communities, and identify content gaps with practical solutions
  • Lead photoshoots from planning through delivery, covering mood boards, styling, props, products, briefs, talent and location scouting, budgets, on-set coordination, feedback, and final assets
  • Produce weekly and monthly performance reports with insights and recommended actions or tests
  • Apply audience data, trend research, competitor activity, and AI tools to strengthen ideas, briefs, workflows, and content output
  • Coordinate with Product and Operations on samples, inventory, and arrival dates, and with agencies, creators, and partner brands on delivery
  • Review every post for brand alignment, spelling, grammar, formatting, claims, and platform requirements
  • Set up the content calendar, production tracker, reporting cadence, ownership structure, and deadlines within the first 30 days
  • Deliver at least 90% of approved content and production milestones by their deadlines
  • Meet the agreed publishing cadence, including at least eight videos and eight carousel or graphic posts each month for Cushie USA
  • Raise content quality, organic engagement, and social traffic through ongoing testing and iteration

Requirements

  • At least three years of hands-on social media and content-production experience, preferably in ecommerce, consumer, home, lifestyle, or retail
  • A portfolio demonstrating strong short-form video, social copy, visual content, and campaign delivery
  • Demonstrated ability to lead shoots and coordinate agencies, creators, talent, locations, products, budgets, and deadlines
  • Strong writing, editing, proofreading, and brand judgement
  • Ability to interpret performance data and convert it into practical recommendations
  • Dependable project ownership, urgency, clear communication, and proactive problem-solving
  • Practical experience using AI tools, with the judgement to enhance rather than replace the work
  • Experience managing social content for multiple ecommerce or consumer-product brands
  • Experience in furniture, home, family, lifestyle, retail, or direct-to-consumer businesses
  • Hands-on familiarity with Canva, CapCut, Adobe tools, Planable, Sprout Social, or comparable platforms
  • Experience with creators, influencers, or brand partnerships

Benefits

  • Full-time hybrid position based in Melbourne, with attendance required on scheduled shoot and production days
  • Annual base salary of AUD 90,000 to 105,000 plus superannuation
  • Ownership of social media and content delivery across several growing ecommerce brands
  • Close collaboration with Brand, Ecommerce, Product, Supply, and Operations teams
  • Opportunity to shape the content system, production cadence, and creative testing approach

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