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TechBiz Global
TechBiz Global
51 – 200 Employees
LogisticsMarketingRecruitment
TechBiz Global combines recruitment, software development, and technology consulting to help organizations build and scale their teams and digital products. The company connects businesses with talent across more than 28 countries, supporting hiring from startups through major enterprises, including roles in areas such as FinTech. Its engineering services cover custom software development and digital transformation, while CTO consulting, outstaffing, and outsourcing provide additional support for companies managing technology growth and operational needs. For job seekers, TechBiz Global offers access to opportunities with a range of international client organizations and technology-focused teams.
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Senior User Acquisition and Performance Marketing Manager, Mobile Apps – Ukraine (Remote)

Lead user acquisition for Android utility apps and mobile games across international markets. Own paid media, CTV testing, analytics, budgets, and ROAS-focused growth.

UAUkraineRemoteFull-timeSeniorEnglish RequiredPerformance Marketing
Android

Description

  • Manage and optimize paid user acquisition campaigns across mobile channels
  • Scale Android utility app and mobile game campaigns across Tier-1, Tier-2, and global markets
  • Run campaigns through Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360, and other DSPs and media partners
  • Test new traffic sources, publishers, DSPs, OEMs, CTV providers, and performance partners
  • Assess channels using traffic quality, CPI/CPA, retention, monetization, and ROAS
  • Develop CTV acquisition initiatives and identify relevant networks, DSPs, and media partners
  • Launch and optimize CTV campaigns with attribution and performance measurement
  • Identify emerging acquisition channels and create structured testing plans
  • Track and optimize CPI, CPA, ROAS, ARPU, LTV, retention, and payback period
  • Analyze results by country, campaign, creative, publisher, network, device, and audience
  • Use Singular, AppsFlyer, or Adjust to assess campaign performance and traffic quality
  • Partner with data and analytics teams to identify trends, anomalies, and optimization opportunities
  • Create performance reports and convert findings into actionable decisions
  • Manage substantial monthly acquisition budgets and allocate spend according to performance
  • Establish processes to test, validate, and scale new channels and campaigns
  • Make budget allocation decisions using real-time performance and unit economics
  • Negotiate with media partners and external traffic providers
  • Work with creative teams on video, static, and UGC-style advertising assets
  • Evaluate creative performance and provide data-driven feedback
  • Partner with Product and Monetization teams to improve conversion, retention, and monetization

Requirements

  • At least five years of hands-on experience in mobile user acquisition or performance marketing
  • Demonstrated success acquiring users for Android mobile applications
  • Substantial experience with utility apps, mobile games, or advertising-monetized mobile products
  • Proven ability to manage and scale significant user acquisition budgets
  • Hands-on experience across multiple paid acquisition channels
  • Experience with Google Ads and at least two or three additional mobile acquisition platforms or networks
  • Strong knowledge of mobile attribution and MMPs such as Singular, AppsFlyer, or Adjust
  • Strong analytical ability with campaign-level and user-level data
  • Deep knowledge of CPI, CPA, ROAS, ARPU, LTV, retention, and payback metrics
  • Experience managing international markets, especially the United States and other Tier-1 markets
  • Advanced Excel or Google Sheets skills and comfort handling large performance datasets
  • Ability to independently identify opportunities, launch tests, and scale successful campaigns
  • Excellent communication and negotiation skills with media partners and traffic providers
  • Comfort working in a fast-paced environment where testing and execution speed are essential
  • Direct experience buying CTV traffic for mobile apps is advantageous
  • Experience with CTV networks, DSPs, or programmatic media buying is advantageous
  • Experience with primarily advertising-monetized utility apps is advantageous
  • Experience with Google Ads App Campaigns and large-scale Android acquisition is advantageous
  • Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen, or similar networks or DSPs is advantageous
  • Experience with OEM, pre-install, or alternative distribution channels is advantageous
  • Experience negotiating directly with publishers, media companies, and performance marketing partners is advantageous
  • Experience with fraud detection and traffic-quality analysis is advantageous
  • Experience with ad monetization data from AdMob, AppLovin MAX, or other mediation platforms is advantageous
  • Experience running campaigns against D1, D7, and D30 ROAS and payback targets is advantageous
  • Experience building acquisition channels from initial testing through substantial scale is advantageous

Benefits

  • Opportunity to develop professionally in an innovative environment
  • Consideration for a talent pool supporting suitable future opportunities
  • Applications may be shared with partners to identify suitable job opportunities

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