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Sage Haus is a B2C service company focused on household staffing and home management. It helps busy families recruit and onboard household professionals, including house managers, family assistants, and meal-prep chefs, while providing courses and playbooks for building practical systems at home. Its work is designed for parents and dual-income households seeking more organized routines and less day-to-day mental load.
Senior Technical Marketing Lead, Lifecycle Growth and CRO
Lead Sage Haus’s demand funnel for its family-support marketplace, spanning lifecycle marketing, CRM, and conversion-rate optimization. Improve the customer journey from first website visit through calls, deposits, and subscriptions.
United States$100,000 – $130,000 / year
RemoteFull-timeSeniorEnglish RequiredConversion Rate OptimizerDescription
- Manage demand generation across the website, lifecycle channels, and digital products
- Review and assess current lifecycle and CRM workflows
- Create a dependable baseline for measuring performance
- Implement the changes most likely to increase revenue
- Manage conversion across the journey from initial visit to booked and attended call, deposit, and subscription
- Write email content and develop automations, workflows, and reminder sequences
- Evaluate dashboards and overall funnel results
- Find and resolve usability barriers in landing pages, forms, and booking processes
- Develop briefs for advertising initiatives
- Partner with the VP of Growth Marketing and senior leadership
- Run experiments, evaluate results, set priorities, and deliver ongoing improvements
- Help more families discover Sage Haus through clear, useful, and personalized experiences
Requirements
- Demonstrated experience managing a complete demand funnel from end to end
- Ability to independently create automations and workflows
- Working knowledge of Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign
- Ability to write emails and develop reminder sequences
- Experience improving landing pages, forms, and booking workflows
- Ability to interpret data, communicate findings, and adapt plans based on results
- Experience applying AI to work more efficiently, solve challenges, and build new capabilities
- Ability to prioritize effectively, experiment, learn, and execute at speed
- Comfort integrating paid media, sales, content, and SEO efforts
- Experience with a two-sided marketplace, subscription or app business, or household services is a plus
- Resume and a concise cover letter are required
Benefits
- Work remotely from anywhere within the role’s remote structure
- Flexible schedule for 30–40 hours per week
- Opportunity to begin part-time and progress toward full-time work
- Structured ramp-up period with an agreed timeline
- Meaningful ownership and close collaboration on a supportive team
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