Mellro
Mellro
11 – 50 Employees
B2BFintechReal Estate
Mellro is a Brazilian fintech serving real estate agents and brokerages across the country. Its technology-enabled tools simplify rental transactions, while its rent payment guarantee helps landlords and agencies receive payments on time. Mellro also provides advances on receivables, helping make rental-related cash flow more predictable for its business customers.

Senior Growth Marketing Lead Remote Contract

Lead growth marketing operations at Mellro by auditing analytics, tracking, SEO, and WordPress while building experiments, improving acquisition, and coordinating vendors and the growth squad.

Description

  • Serve as the department’s technical authority and auditor for data, tracking, measurement, SEO, and WordPress
  • Build and maintain a growth-opportunity backlog with hypotheses, objectives, and validation criteria
  • Evaluate and rank experiments weekly using the ICE scoring framework
  • Lead squad alignment sessions to review tests, remove bottlenecks, and schedule new initiatives
  • Assess results after each cycle, record insights, and stop rejected tests from being repeated
  • Turn successful experiments into documented standard operating procedures
  • Review Google Tag Manager, including tags, triggers, pixels, CAPI, and conversion events
  • Audit Google Analytics funnel reporting and UTM tracking conventions
  • Review the WordPress site and blog, including forms, plugins, response times, scripts, and webhooks
  • Track Google Search Console, indexing, Core Web Vitals, and on-page SEO practices
  • Monitor advertising campaigns and improve CPL and CAC performance
  • Oversee email and WhatsApp conversion and reactivation sequences
  • Maintain event strategies, lead nurturing, and integration across the digital funnel
  • Build partnerships with professional associations, influencers, and referral programs
  • Guide the production of creative assets and landing pages for A/B testing and conversion
  • Coordinate funnel handoffs with SDRs and Sales to support timely lead follow-up
  • Set technical scopes, review vendor deliverables and SLAs, and control tool costs
  • Give analysts and vendors clear technical direction with constructive accountability

Requirements

  • Bachelor’s, associate, or postgraduate qualification
  • Hands-on experience establishing growth testing processes, including hypothesis design, ICE scoring, and experiment repository management
  • Working knowledge of WordPress administration and the review of pages, forms, and core plugins
  • Strong Google Analytics 4 skills, including funnel analysis, custom events, and attribution reporting
  • Substantial experience with Meta Ads, Google Ads, and CRM or marketing automation tools such as RD Station
  • Experience assessing, selecting, and technically overseeing vendors and partner agencies
  • Strong technical and strategic SEO knowledge, including Google Search Console analysis and tools such as Semrush or Ahrefs
  • Hands-on experience auditing Google Tag Manager tags, triggers, and conversion events
  • Fluency in English and Portuguese
  • Mid-level or senior professional experience
  • Contractor engagement under a PJ arrangement

Benefits

  • Flexible working hours
  • Day off
  • Paid bonus days
  • Remote work
  • Cost-of-living allowance
  • Wellness platform

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