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Maker Lab is a consulting and marketing company that helps brands build stronger in-house capabilities through embedded teams and studio-on-demand services. Its work brings together global, pre-vetted talent—including content creators and social strategists—matched with client needs using AI. Maker Lab focuses on social-first brand building, cultural trends, and hyperlocal content, with teams supporting collaborative delivery across consulting, marketing, and logistics contexts.
Senior Freelance Social Copywriter – Singapore Hybrid
Part-time freelance role leading social strategy, content, influencer programs, and performance reviews across SEA and APAC for Maker Lab.
Description
- Develop and deliver SEA social strategies spanning ongoing content, campaigns, employee advocacy, and influencer initiatives
- Guide internal and external partners on social amplification plans and execution
- Own content planning and production, including editorial calendars, copywriting, template-based design, brand alignment, and Facebook and Twitter publishing
- Adapt social programs to local market requirements and cultural context
- Maintain consistent client branding across copy, creative assets, and engagement formats
- Analyze owned-content results, communicate insights, and share best practices and competitor intelligence
- Run performance audits and shape APAC social engagement strategies and tactics
- Develop and oversee APAC influencer partnerships that support credible advocacy and brand affinity
- Serve as strategist, project manager, and community manager for a global technology client
Requirements
- A degree in business, communications, marketing, or a comparable field, or equivalent industry experience
- At least eight years of experience in technology, marketing, or a related field
- Demonstrated experience developing and managing social media strategies
- Strong strategic judgment combined with creative problem-solving skills
- Ability to align varied stakeholders around a brand’s social priorities and objectives
- Ability to coordinate with local and distributed teams through clear direction and guidance
- Strong project management skills and close attention to detail
- Experience using social publishing platforms such as Sprinklr
- Working knowledge of Adobe Photoshop
- Effective written and verbal communication skills
- Enthusiasm for contributing within a broader team
- Exceptional English communication and presentation skills, both written and spoken
- Experience in the B2B or technology sector is preferred
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