Shure Incorporated develops and supports hardware products through a digital Tech Portal that brings together product documentation, software and firmware information, technical tools, and other resources. The platform helps customers, partners, and technical users find the information they need to configure, maintain, and get more value from Shure products across its manufacturing, hardware, and eCommerce operations.
Senior Event Management Specialist - Shure - Hybrid Illinois
Senior event management specialist responsible for tradeshows, dealer events, and experiential activations at Shure, a global audio equipment manufacturer. Leads vendors, cross-functional teams, product demonstrations, and attendee experiences.
Description
- Plan and deliver assigned industry tradeshows, end-user events, and dealer events
- Convert event strategy into detailed project plans
- Manage vendors and internal stakeholders
- Create attendee-focused experiences that support customer engagement, pipeline goals, and a consistent Shure brand experience
- Deliver attendee journeys, booth activations, and event experiences that support customer acquisition and engagement
- Create and execute experiential marketing concepts, booth engagement programs, demonstrations, and interactive experiences
- Work with Sales, Marketing, Product Management, and technical teams on event goals, customer messaging, product launches, demonstrations, and engagement strategies
- Coordinate exhibit houses, production partners, and experiential vendors on booth designs, activations, and event delivery
- Support the Event Manager with vendor planning, strategic decisions, and exhibit investments
- Create booth staff readiness programs, demo scripts, messaging guides, engagement playbooks, executive briefing materials, and training sessions
- Lead product demonstrations and experiential activations with product and technical teams
- Maintain Shure brand standards, messaging, and customer experience principles across assigned events
- Assess attendee engagement, booth effectiveness, customer feedback, and activation results
- Propose improvements for future events and experiences
Requirements
- Bachelor’s degree in communications or a related field
- At least five years of experience planning and executing events or managing tradeshows
- Strong experience with technical products or audio and networked IT components is advantageous
- Advanced project management skills and the ability to manage multiple projects and tasks across several teams
- Strong interpersonal skills, including the ability to facilitate productive discussions and diplomatically challenge differing viewpoints
- Proficiency with Microsoft Office Suite
- Experience with Salesforce and Pardot is advantageous
- Proactive, self-motivated, and comfortable working in a fast-paced, deadline-driven environment
- Able to take initiative, work independently, and carry projects through to completion
- Currently authorized to work full-time in the United States
- Shure does not sponsor applicants for work visas
Benefits
- Comprehensive healthcare coverage
- Mental health plans
- Retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering and community involvement opportunities
- Flexible work arrangements
- Associate-first culture