MailerLite
MailerLite
51 – 200 Employees
ConsultingMarketingSaaS
MailerLite is a SaaS company focused on email marketing and online presence tools for creators, small businesses, agencies, and enterprises. Its platform brings together newsletter and email design, AI-assisted editing, automation, triggered campaigns, subscriber management, and email verification, alongside website, blog, landing-page, and signup-form builders. MailerLite also supports paid newsletters, digital product sales, appointment booking, e-commerce integrations, offline subscriber collection through an iPad app, and developer access through an API. Integrations with services including Stripe, Shopify, WordPress, and Zapier extend the platform’s capabilities, while its security practices align with ISO 27001 and GDPR requirements. The company operates across consulting, marketing, and SaaS and hires teams to develop and support these products.

Senior Email Marketing Specialist, Worldwide Remote

Lead email campaigns, automations, audience segmentation, and list growth for MailerLite’s global email marketing service. Own newsletters, lead magnets, and performance improvements.

Description

  • Plan and optimize email campaigns from drafting through launch and performance review
  • Create and refine automated journeys that convert prospects into customers
  • Keep existing email automations current
  • Manage lead magnets from concept and copywriting or writer briefing through ongoing updates
  • Find ways to grow the email subscriber list
  • Create forms, pop-ups, and landing pages that turn visitors into subscribers
  • Organize and maintain MailerLite accounts
  • Create audience segments and interest groups
  • Adapt messaging, tone, and send frequency for different audiences and industries
  • Brief writers and develop blog content with them
  • Edit and strengthen existing email marketing content
  • Create original email marketing ideas with potential to attract citations and search traffic
  • Track email marketing results and set key performance indicators
  • Review campaign results and make improvements
  • Follow deliverability standards and email industry best practices
  • Keep up with email marketing features, research, trends, and community discussions
  • Work with the Email Lifecycle Manager to align marketing and product or lifecycle emails and avoid overlap

Requirements

  • At least four years of practical email marketing experience
  • Experience at a SaaS company where email was a core growth channel is preferred
  • A strong writing portfolio with newsletters or campaigns you wrote that performed well
  • Demonstrated success growing an email list organically
  • Experience with audience segmentation and lead magnet creation
  • A keen editorial eye and the ability to substantially improve content
  • Ongoing curiosity about email marketing and interest in testing new approaches
  • Willingness to write directly and brief other writers
  • Experience with MailerLite or another email service provider
  • Availability for four hours of overlap with Central European Time

Benefits

  • International health insurance covering most countries
  • Monthly healthcare allowance in select countries where coverage is limited
  • Company-funded annual retreats
  • 31 days of vacation each year
  • 12 paid sick days annually without requiring a doctor's note
  • Four creative days, providing one paid day off each quarter
  • 12 parental days per year
  • Fully paid parental leave: three months for maternity, one month for paternity, or adoption leave
  • Joy Budget starting at $1,000 per year and growing over time
  • MacBook and other tools for efficient work
  • Remote-first working environment
  • Room to experiment, learn, and grow professionally
  • Autonomy and ownership of responsibilities
  • Colleagues with a broad range of expertise

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