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Right Formula
Right Formula
51 – 200 Employees
Skilled Worker Visa SponsorConsultingHospitalityMarketing
Right Formula is a global sports and entertainment consultancy specializing in sports sponsorship strategy, partnership selection, and activation. Founded in 2009, the company works with brands and rights holders to build partnerships aligned with commercial and communication objectives. Its client work has included organizations such as Kia Motors, Pirelli, Genpact, and SAP, with a focus on creating measurable impact through strategic collaboration and execution.
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Senior Digital Marketing Manager, Sports Sponsorship

Lead search, platform distribution and paid amplification for Right Formula’s sports sponsorship clients. Build measurable visibility across social channels, search and AI assistants.

GBUnited KingdomHybridFull-timeSeniorEnglish RequiredDigital Marketing

Description

  • Shape how clients are discovered when audiences research sponsored sports, teams, drivers, players and events.
  • Create and manage the processes that help AI assistants and answer engines identify partnership information.
  • Review and strengthen structured partnership data across rightsholder sites, partner directories, press materials and trusted third-party sources.
  • Create consistent client-account audits and track progress against agreed starting points.
  • Guide creative and content teams on making assets and copy effective for both human audiences and machines.
  • Manage the systems, permissions and routines used to distribute client content.
  • Define content-calendar distribution plans covering channels, formats, timing and objectives.
  • Review live campaign performance and propose practical optimisation actions.
  • Develop and maintain reporting systems within Strategy’s measurement framework.
  • Ensure platform and rights compliance, including restrictions on trackside content and live footage.
  • Manage first-party fan-data collection and governance where client contracts allow.
  • Lead paid promotion of owned and creator content around partnership activity.
  • Plan and deliver amplification tied to specific moments.
  • Manage amplification budgets from forecasting and allocation through reallocation and post-campaign review.
  • Brief global media-agency partners and quality-check their work on sport-related activity.

Requirements

  • Significant hands-on experience managing organic and paid distribution across leading social and search platforms.
  • A proven record of owning paid budgets, making live decisions and accounting for results after campaigns.
  • Strong analytical skills, including confidence with platform analytics and reporting tools, dashboard creation and meaningful signal evaluation.
  • The ability to work within rights and compliance requirements and communicate them clearly to clients and colleagues.
  • Client-facing confidence, with the judgement to defend a position when challenged by client or agency stakeholders.
  • Comfort working in emerging areas where definitions are still developing, with a clear understanding of what the evidence can and cannot show.
  • Experience in sport, entertainment or sponsorship marketing, especially motorsport, is desirable.
  • Practical SEO and structured-data experience, plus an active interest in how AI assistants present brand and partnership information, is desirable.
  • Experience briefing or collaborating with global media agencies is desirable.
  • Working technical knowledge of APIs, data pipelines or scripting without relying on external support is desirable.
  • Availability for occasional weekend work and some international travel.

Benefits

  • Hybrid working arrangement.
  • Flexible hours with core availability from 10am to 4pm.
  • Discretionary bonus scheme.
  • Gym and retail discounts.
  • Enhanced employer pension contribution.
  • A Mental Wellbeing Day and Volunteer Day in addition to annual leave.
  • Sabbatical leave linked to long service.
  • Employee Assistance Programme.
  • Private healthcare after successful completion of probation.
  • £500 annual personal training budget after successful completion of probation.
  • Cycle-to-work scheme after successful completion of probation.
  • Payroll giving after successful completion of probation.
  • Season Ticket Loan after successful completion of probation.
  • Work From Anywhere Allowance after successful completion of probation.

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