Event Director, Live Experiences and Events, London Hybrid
Right Formula
Lead complex live experiences and event programmes for Right Formula, a sports-marketing agency. Manage clients, teams, delivery, budgets and commercial development.
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Right Formula is a global sports and entertainment consultancy specializing in sports sponsorship strategy, partnership selection, and activation. Founded in 2009, the company works with brands and rights holders to build partnerships aligned with commercial and communication objectives. Its client work has included organizations such as Kia Motors, Pirelli, Genpact, and SAP, with a focus on creating measurable impact through strategic collaboration and execution.