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casavi GmbH
casavi GmbH
51 – 200 Employees
Property ManagementReal EstateSaaS
casavi GmbH develops cloud software for real estate and property management teams. Its platform brings together workflow management, customer communication, task coordination, and service provider administration to help simplify day-to-day operations. The product is designed to reduce manual complexity and support more consistent collaboration between property managers, customers, and external partners. Job seekers interested in SaaS, real estate technology, or digital property management can explore opportunities with casavi GmbH.
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Senior Digital Marketing Manager, DACH (Hybrid)

Lead casavi’s DACH digital growth strategy across paid media, SEO, GEO, and CRO. Build qualified pipeline for AI-powered property management software through effective acquisition and conversion programs.

DEGermanyHybridFull-timeSeniorGerman RequiredEnglish RequiredDigital Marketing

Description

  • Own the DACH digital marketing strategy and lead-generation program
  • Manage Paid Search, Paid Social, SEO, and GEO to improve lead quality, pipeline contribution, and efficiency
  • Allocate budgets and prioritize initiatives according to business impact
  • Evaluate the full marketing funnel and customer journey
  • Form hypotheses, set priorities, and drive testing and optimization
  • Advance the company website and other digital touchpoints
  • Improve information architecture, landing pages, conversion journeys, and forms
  • Create a structured roadmap for CRO and experimentation
  • Record findings and turn them into scalable improvements
  • Improve lead nurturing and follow-up with Marketing Operations and Sales
  • Use AI and automation for research, analysis, monitoring, and workflows
  • Turn effective approaches into repeatable processes
  • Create scalable digital marketing processes, standards, and playbooks for international teams
  • Integrate digital channels with content, webinars, and events
  • Partner with local marketing teams in Italy, Spain, and other markets

Requirements

  • Several years of substantial digital marketing experience
  • A track record of independently managing and expanding digital growth initiatives
  • A clear understanding of how performance marketing, SEO, GEO, websites, conversion optimization, and marketing automation connect
  • An analytical, commercially minded approach
  • Strategic judgment paired with strong delivery skills
  • Experience working across target audiences, products, and sales processes
  • Experience overseeing external partners
  • The ability to create knowledge, processes, or standards that support other teams
  • An interest in AI, automation, and emerging digital technologies
  • Fluency in German and English
  • Application materials may be submitted in German or English

Benefits

  • Flexible hybrid work arrangements
  • Up to 60 workation days per year within the EU
  • Two days of Social Leave
  • Regular company events
  • Childcare allowance
  • Company pension plan
  • Corporate employee benefits
  • Discounted EGYM Wellpass membership
  • Sports programs
  • A wide range of professional development opportunities
  • An ambitious, friendly team working with agile methods

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