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Frida
Frida
51 – 200 Employees
ConsultingFood & BeverageHealthcare
Frida develops practical health and wellness products for babies, new parents, expecting parents, and people trying to conceive. Through brands including Frida Baby, Frida Mom, and Frida Fertility, the company creates tools for everyday parenting, postpartum recovery, pregnancy, and fertility support. Its products are designed to address common challenges with straightforward solutions, from infant care essentials such as the NoseFrida SnotSucker to recovery kits and conception-focused products.
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Senior Brand Manager, Miami Hybrid

Lead CPG brand strategy, product launches, media activation, and portfolio growth for Frida’s parenting products. Partner across teams to achieve revenue and margin objectives.

USUnited StatesFLFloridaHybridFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Plan and coordinate go-to-market activities for new product launches
  • Monitor results and identify optimization opportunities to support budget delivery
  • Set messaging strategies and oversee commercial creative for product launches and product renovations
  • Prepare annual and quarterly briefs for cross-functional partners
  • Assess how paid, owned, and earned activations influence sales
  • Monitor media results and budgets, linking investment to performance
  • Create line review materials to support retailer sell-in and expansion
  • Act as the brand, consumer, and portfolio subject matter expert
  • Conduct detailed competitive intelligence analyses
  • Assess in-market product performance to refine plans and SKU strategy
  • Analyze the market and research category trends and consumer insights
  • Oversee promotion planning and reporting
  • Lead Nielsen category mapping to generate category and shopper insights
  • Run weekly business meetings covering trends, insights, and next steps
  • Partner with Finance, Sales, E-commerce, Media, Creative, Operations, and R&D
  • Handle additional responsibilities as assigned

Requirements

  • Bachelor’s degree in marketing, business, data analytics, or a related field
  • At least six years of experience, including two to four years specifically in CPG brand management
  • Strong commercial judgment and a deep understanding of the factors that support sustainable brand and business growth
  • Excellent written, verbal, communication, collaboration, and presentation abilities
  • Ability to work independently while contributing effectively within a team
  • Strong organization and the ability to manage multiple projects at once
  • Comfort working with incomplete data and uncertainty
  • Eagerness to develop new skills and take additional steps to advance the business
  • Experience extracting, analyzing, and visualizing Nielsen and/or IRI data
  • Proficiency with Microsoft Office, including PowerPoint and Excel

Benefits

  • Medical, vision, and dental plan options
  • Employer-paid life insurance
  • Supplemental coverage options including accident, short-term disability, long-term disability, and cancer insurance
  • Flexible spending and health savings accounts
  • 401(k) matching of up to 4% with immediate vesting
  • Generous paid time off including elective PTO, federal holidays, sick and wellness days, floating holidays, and a birthday day off
  • Pregnancy and parental leave
  • Weekly wellness programming in the office
  • Dog-friendly office
  • Learning and development opportunities for professional and personal growth
  • Company-wide events and outings
  • Volunteer opportunities throughout the year
  • Employee product discounts and the flexibility to work remotely on Mondays and Fridays
  • Flexible option to work remotely Mondays and Fridays

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