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The Landbanking Group
The Landbanking Group
11 – 50 Employees
AgricultureEnvironmentalFinance
The Landbanking Group develops technology-enabled approaches to financing nature conservation and restoration. Founded in 2022, the company works across agriculture, finance, and environmental markets, using data and asset-management methods to support investment in natural capital. Its central concept, Nature Equity, is intended to create a distinct asset class that rewards land-use practices with positive ecological outcomes while helping businesses understand and manage their impact on nature.
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Remote Content Marketing Specialist in Germany | The Landbanking Group

Create sales enablement materials, campaigns, and thought leadership for The Landbanking Group. Communicate the value of technology and financial infrastructure that helps scale investments in nature restoration.

DEGermanyZASouth AfricaRemoteFull-timeMiddleSeniorEnglish RequiredContent Marketing Manager

Description

  • Build data-informed pitch decks and sales scripts that give the sales team compelling narratives for TLG products
  • Develop product positioning, messaging frameworks, and value propositions that clearly distinguish TLG offerings
  • Partner with product teams to improve messaging using customer feedback and market developments
  • Produce campaign materials, including landing pages and email sequences
  • Write LinkedIn content, case studies, press releases, and whitepapers that showcase customer outcomes and product value
  • Write thought leadership content on behalf of team members
  • Secure coverage by pitching press releases and relevant stories to appropriate media outlets
  • Use AI tools for research, drafting, and editing while keeping the final work strategic, accurate, and focused on sales

Requirements

  • At least three years of experience in digital marketing, whether agency-side or in-house
  • Proficiency with SEO and SEM tools such as Google Ads and SEMrush, CRM platforms such as HubSpot, and analytics tools
  • Hands-on experience with AI tools such as Jasper, Copy.ai, Google AI, or custom solutions for content, automation, or data analysis
  • Strong content production abilities, including copywriting and basic graphic design, with a focus on human-centered storytelling
  • Experience in B2B or sustainability-related work is advantageous
  • Ability to interpret performance data and adjust strategy while balancing AI efficiency with human judgment
  • Able to collaborate effectively with both technical and non-technical stakeholders
  • Communicates directly while remaining considerate and aligned with TLG’s culture
  • Can create witty, engaging content for LinkedIn and other channels
  • Maintains resilience and composure when working under pressure or receiving direct feedback
  • Able to evaluate AI-generated content for accuracy, bias, and alignment with TLG values

Benefits

  • Opportunity to contribute meaningfully in a new and rapidly expanding sector
  • Trust-based workplace that emphasizes encouragement, feedback, and a positive, inspiring atmosphere
  • Significant autonomy in the role
  • Direct interaction with clients at all levels while contributing to positive-impact projects
  • Opportunity to tackle challenging and unfamiliar problems
  • Remote work, with working hours preferably close to the German time zone
  • Numerous learning and development opportunities within and beyond the organization
  • A range of employee perks
  • Equal-opportunity employment

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