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Acosta
Acosta
H1B Visa SponsorConsultingFood & BeverageLogistics
Acosta is a sales and marketing agency serving brands across retail and foodservice. Founded in 1927, the company combines proprietary data, integrated marketing programs, and retail execution services to help clients improve product visibility, reach consumers, and support purchasing decisions across physical stores and online marketplaces. Its work spans the operational and commercial challenges of positioning products in competitive retail environments.
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Product Marketing Copywriter – California Remote

Turn technical SaaS capabilities into clear, persuasive product marketing messages. Create launch, web, email, social, and video content that supports customer adoption.

USUnited StatesCACalifornia
$166,400 / year
RemoteFull-timeMiddleSeniorEnglish RequiredCopywriter

Description

  • Convert complex technical capabilities into clear, benefit-focused value propositions
  • Create persuasive copy for product launches, landing pages, email campaigns, and video scripts
  • Collaborate with product management, design, and demand generation teams on product positioning
  • Shape and maintain a consistent product voice and tone across customer-facing channels
  • Write social posts, visual creative copy, newsletters, and email subject lines
  • Produce case studies, blog posts, guides, and articles that highlight customer success and thought leadership
  • Evaluate competitor messaging, test headlines with A/B experiments, and apply SEO practices to expand reach

Requirements

  • At least five years of professional copywriting experience, preferably in SaaS, technology, or product-led marketing
  • A portfolio featuring effective product launches, website copy, or campaign messaging
  • Excellent grammar and storytelling skills, including the ability to make technical ideas accessible
  • Bachelor’s degree in marketing, communications, English, journalism, or a related discipline
  • Working knowledge of SEO fundamentals, content management systems, and analytics tools
  • Outstanding writing and editing ability, with skill in turning complex information into concise, engaging content for varied audiences
  • Clear communication skills and the confidence to advise and influence key stakeholders
  • Strong familiarity with digital channels and content formats
  • Ability to adapt writing strategically for different platforms, formats, and brand voices
  • Organized, flexible project management approach with the ability to prioritize requests and manage several cross-functional initiatives
  • Openness to direct feedback and ability to guide teams toward consensus
  • Knowledge of brand standards combined with meticulous attention to detail
  • Ability to keep content aligned with established brand guidelines

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