Acosta
Acosta
Acosta este o agenție de vânzări și marketing care deservește branduri din retail și servicii alimentare. Fondată în 1927, compania combină date proprietare, programe de marketing integrate și servicii de execuție în retail pentru a ajuta clienții să îmbunătățească vizibilitatea produselor, să ajungă la consumatori și să sprijine deciziile de cumpărare în magazine fizice și pe piețe online. Activitatea sa acoperă provocările operaționale și comerciale legate de poziționarea produselor în medii de retail competitive.

Product Marketing Copywriter – California Remote

Turn technical SaaS capabilities into clear, persuasive product marketing messages. Create launch, web, email, social, and video content that supports customer adoption.

Descriere

  • Convert complex technical capabilities into clear, benefit-focused value propositions
  • Create persuasive copy for product launches, landing pages, email campaigns, and video scripts
  • Collaborate with product management, design, and demand generation teams on product positioning
  • Shape and maintain a consistent product voice and tone across customer-facing channels
  • Write social posts, visual creative copy, newsletters, and email subject lines
  • Produce case studies, blog posts, guides, and articles that highlight customer success and thought leadership
  • Evaluate competitor messaging, test headlines with A/B experiments, and apply SEO practices to expand reach

Cerințe

  • At least five years of professional copywriting experience, preferably in SaaS, technology, or product-led marketing
  • A portfolio featuring effective product launches, website copy, or campaign messaging
  • Excellent grammar and storytelling skills, including the ability to make technical ideas accessible
  • Bachelor’s degree in marketing, communications, English, journalism, or a related discipline
  • Working knowledge of SEO fundamentals, content management systems, and analytics tools
  • Outstanding writing and editing ability, with skill in turning complex information into concise, engaging content for varied audiences
  • Clear communication skills and the confidence to advise and influence key stakeholders
  • Strong familiarity with digital channels and content formats
  • Ability to adapt writing strategically for different platforms, formats, and brand voices
  • Organized, flexible project management approach with the ability to prioritize requests and manage several cross-functional initiatives
  • Openness to direct feedback and ability to guide teams toward consensus
  • Knowledge of brand standards combined with meticulous attention to detail
  • Ability to keep content aligned with established brand guidelines

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