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Team17 Digital
Team17 Digital
201 – 500 Employees
ConsultingGamingMarketing
Team17 Digital is a video game developer and publisher focused on bringing distinctive indie games to players worldwide. Founded in 1990, the company has released more than 137 games and worked with over 70 developers across genres including chaotic multiplayer, first-person shooters, and life simulation. Its publishing model supports independent studios from game pitch through release, making Team17 Digital a relevant destination for people interested in careers across game development, publishing, and the wider gaming industry.
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Performance Marketing Manager at Team17 Digital (UK Remote)

Lead acquisition and retention marketing across Team17 Digital’s video game portfolio. Manage paid media, CRM, store campaigns, and performance-focused creative.

GBUnited KingdomRemoteFull-timeMiddleSeniorEnglish RequiredPerformance Marketing

Description

  • Lead player acquisition and retention across Team17 Digital’s game portfolio
  • Plan, launch, and optimise performance marketing campaigns across multiple channels
  • Collaborate with Brand Managers to align campaigns with game strategies and objectives
  • Own campaign development, delivery, and optimisation to improve acquisition, revenue growth, and marketing efficiency
  • Work with Creative Services to brief and align assets with channel and audience requirements
  • Build paid media campaigns using title objectives, target audiences, competitor insights, budgets, ROI projections, channels, and platform requirements
  • Set up, deliver, and quality-check campaigns run through agencies and partners
  • Improve campaigns and player journeys, including landing-page UX, through performance data and established best practices
  • Brief, negotiate, manage, and oversee endemic campaigns with partners such as IGN, Future, Twitch, and Discord
  • Manage store campaigns through PlayStation NetAds and Xbox
  • Lead email marketing strategy, planning, creative development, segmentation, execution, optimisation, and reporting
  • Turn paid media, analytics, and store data into actionable insights, recommendations, and benchmarks
  • Create performance-led creative briefs and advise creative partners on video and static advertising assets
  • Collaborate with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy, and compliance
  • Produce detailed reporting for internal teams and external studios that connects campaign, analytics, and commercial performance data

Requirements

  • Hands-on experience running PC and console campaigns across Meta, Google, Reddit, TikTok, X, Snapchat, and Amazon; mobile experience is advantageous
  • Strong knowledge of PC and console games marketing, including endemic media, platforms, stores, and attribution challenges
  • Advanced skills in campaign optimisation and performance analysis
  • Extensive experience with GA4, Google Tag Manager, event mapping, tagging, and digital analytics; Adobe Analytics experience is desirable
  • Extensive email marketing and segmentation experience, preferably with HubSpot and/or Mailchimp
  • Strong understanding of attribution methods and tools
  • Understanding of performance creative best practices for video and static assets
  • Ability to combine media, analytics, and store data to establish benchmarks
  • Strong understanding of digital privacy and compliance requirements covering advertising, tracking, cookies, and CRM
  • Experience with mobile advertising, mobile measurement partners, and mobile networks in gaming is desirable but not required
  • Project management skills and the ability to manage competing priorities
  • Strong relationship and stakeholder management skills across internal and external partners
  • Analytical and commercial mindset with the ability to turn data into recommendations
  • Comfort making informed assumptions, testing hypotheses, and working with incomplete data
  • Clear communication skills and the ability to brief partners effectively
  • Ability to adapt across different games, audiences, budgets, and campaign objectives
  • Media negotiation skills
  • Strong knowledge of the games market and current trends

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