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Performance Marketing Manager at Team17 Digital (UK Remote)
Lead acquisition and retention marketing across Team17 Digital’s video game portfolio. Manage paid media, CRM, store campaigns, and performance-focused creative.
विवरण
- Lead player acquisition and retention across Team17 Digital’s game portfolio
- Plan, launch, and optimise performance marketing campaigns across multiple channels
- Collaborate with Brand Managers to align campaigns with game strategies and objectives
- Own campaign development, delivery, and optimisation to improve acquisition, revenue growth, and marketing efficiency
- Work with Creative Services to brief and align assets with channel and audience requirements
- Build paid media campaigns using title objectives, target audiences, competitor insights, budgets, ROI projections, channels, and platform requirements
- Set up, deliver, and quality-check campaigns run through agencies and partners
- Improve campaigns and player journeys, including landing-page UX, through performance data and established best practices
- Brief, negotiate, manage, and oversee endemic campaigns with partners such as IGN, Future, Twitch, and Discord
- Manage store campaigns through PlayStation NetAds and Xbox
- Lead email marketing strategy, planning, creative development, segmentation, execution, optimisation, and reporting
- Turn paid media, analytics, and store data into actionable insights, recommendations, and benchmarks
- Create performance-led creative briefs and advise creative partners on video and static advertising assets
- Collaborate with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy, and compliance
- Produce detailed reporting for internal teams and external studios that connects campaign, analytics, and commercial performance data
आवश्यकताएँ
- Hands-on experience running PC and console campaigns across Meta, Google, Reddit, TikTok, X, Snapchat, and Amazon; mobile experience is advantageous
- Strong knowledge of PC and console games marketing, including endemic media, platforms, stores, and attribution challenges
- Advanced skills in campaign optimisation and performance analysis
- Extensive experience with GA4, Google Tag Manager, event mapping, tagging, and digital analytics; Adobe Analytics experience is desirable
- Extensive email marketing and segmentation experience, preferably with HubSpot and/or Mailchimp
- Strong understanding of attribution methods and tools
- Understanding of performance creative best practices for video and static assets
- Ability to combine media, analytics, and store data to establish benchmarks
- Strong understanding of digital privacy and compliance requirements covering advertising, tracking, cookies, and CRM
- Experience with mobile advertising, mobile measurement partners, and mobile networks in gaming is desirable but not required
- Project management skills and the ability to manage competing priorities
- Strong relationship and stakeholder management skills across internal and external partners
- Analytical and commercial mindset with the ability to turn data into recommendations
- Comfort making informed assumptions, testing hypotheses, and working with incomplete data
- Clear communication skills and the ability to brief partners effectively
- Ability to adapt across different games, audiences, budgets, and campaign objectives
- Media negotiation skills
- Strong knowledge of the games market and current trends
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