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Spotify
Spotify
5,001 – 10,000 Employees
H1B Visa SponsorB2CeCommerceMedia
Spotify is a global audio streaming company offering access to an extensive catalog of music and podcasts. Its teams combine engineering, data science, and client partnerships to develop personalized listening experiences and improve how people discover and enjoy audio. For job seekers, Spotify’s hiring context spans these disciplines and reflects an emphasis on diversity, equity, inclusion, belonging, and work intended to create broader social and environmental impact.
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Performance Marketing Activation Specialist at Spotify (Hybrid, New York)

Drive Spotify’s subscriber and user growth through paid search and social campaigns. Own acquisition, conversion, experimentation, optimization, pacing, and performance reporting.

USUnited StatesNYNew YorkHybridFull-timeMiddleSeniorEnglish RequiredPerformance Marketing
Tableau

Description

  • Steward daily campaign operations, including trafficking, quality assurance, launches, hands-on optimization, and reporting, with a primary focus on Google Search.
  • Manage paid media across Meta, Snapchat, TikTok, Google App Campaigns, and Apple Search Ads.
  • Help shape campaign strategies and budget recommendations for large-scale, multi-million-dollar direct-response programs.
  • Monitor campaign pacing and reconcile billing.
  • Plan and execute A/B tests and other marketing experiments.
  • Evaluate experiment results against the learning agenda and produce concise reports with analytics partners.
  • Support incrementality testing through Conversion Lift and GeoX methodologies.
  • Work with Strategy to improve cross-channel Search and Social performance.
  • Develop vendor and platform relationships and maximize available opportunities.
  • Partner with cross-functional teams, analytics groups, external platforms, and agencies to improve acquisition and conversion outcomes.

Requirements

  • At least three years of hands-on performance marketing experience executing app-install and/or web-conversion campaigns.
  • Extensive practical experience managing Google Brand and Nonbrand Search campaigns.
  • Experience with Meta, Snapchat, TikTok, Google App Campaigns, and Apple Search Ads; familiarity with optimization tools such as Smartly is a plus.
  • Strong Excel or Google Sheets skills.
  • Working knowledge of the marketing technology ecosystem and media attribution.
  • Familiarity with mobile measurement partners, website pixels, customer data platforms, Google Analytics, and Tableau.
  • Experience using AI tools to streamline daily work, particularly campaign trafficking and management.
  • Detail-oriented, analytical, and focused on measurable results.
  • Excellent communication skills.
  • Bachelor’s degree or equivalent experience.
  • Able to work independently in a fast-paced, complex environment.
  • Demonstrated work ethic and sound judgment.
  • Collaborative, curious, and open-minded.
  • Able to align collaboration hours with the Eastern Time Zone.

Benefits

  • Equal opportunity employer.
  • Reasonable accommodations are provided throughout the recruitment and interview process.
  • Flexibility to work where you are most effective.
  • Hybrid arrangement requiring two to three days per week in the office.

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