Spotify
Spotify
Spotify este o companie globală de streaming audio care oferă acces la un catalog extins de muzică și podcasturi. Echipele sale combină ingineria, știința datelor și parteneriatele cu clienții pentru a dezvolta experiențe de ascultare personalizate și pentru a îmbunătăți modul în care oamenii descoperă și se bucură de conținut audio. Pentru persoanele aflate în căutarea unui loc de muncă, contextul recrutării la Spotify se extinde asupra acestor domenii și reflectă un accent pe diversitate, echitate, incluziune și sentimentul de apartenență, precum și pe activități menite să creeze un impact social și de mediu mai amplu.

Performance Marketing Activation Specialist at Spotify (Hybrid, New York)

Drive Spotify’s subscriber and user growth through paid search and social campaigns. Own acquisition, conversion, experimentation, optimization, pacing, and performance reporting.

Descriere

  • Steward daily campaign operations, including trafficking, quality assurance, launches, hands-on optimization, and reporting, with a primary focus on Google Search.
  • Manage paid media across Meta, Snapchat, TikTok, Google App Campaigns, and Apple Search Ads.
  • Help shape campaign strategies and budget recommendations for large-scale, multi-million-dollar direct-response programs.
  • Monitor campaign pacing and reconcile billing.
  • Plan and execute A/B tests and other marketing experiments.
  • Evaluate experiment results against the learning agenda and produce concise reports with analytics partners.
  • Support incrementality testing through Conversion Lift and GeoX methodologies.
  • Work with Strategy to improve cross-channel Search and Social performance.
  • Develop vendor and platform relationships and maximize available opportunities.
  • Partner with cross-functional teams, analytics groups, external platforms, and agencies to improve acquisition and conversion outcomes.

Cerințe

  • At least three years of hands-on performance marketing experience executing app-install and/or web-conversion campaigns.
  • Extensive practical experience managing Google Brand and Nonbrand Search campaigns.
  • Experience with Meta, Snapchat, TikTok, Google App Campaigns, and Apple Search Ads; familiarity with optimization tools such as Smartly is a plus.
  • Strong Excel or Google Sheets skills.
  • Working knowledge of the marketing technology ecosystem and media attribution.
  • Familiarity with mobile measurement partners, website pixels, customer data platforms, Google Analytics, and Tableau.
  • Experience using AI tools to streamline daily work, particularly campaign trafficking and management.
  • Detail-oriented, analytical, and focused on measurable results.
  • Excellent communication skills.
  • Bachelor’s degree or equivalent experience.
  • Able to work independently in a fast-paced, complex environment.
  • Demonstrated work ethic and sound judgment.
  • Collaborative, curious, and open-minded.
  • Able to align collaboration hours with the Eastern Time Zone.

Beneficii

  • Equal opportunity employer.
  • Reasonable accommodations are provided throughout the recruitment and interview process.
  • Flexibility to work where you are most effective.
  • Hybrid arrangement requiring two to three days per week in the office.

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