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Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
Mid-Senior B2B Creative Strategist - Remote in Brazil
Power Digital Marketing is seeking a B2B Creative Strategist to lead paid social creative strategy for 8–10 clients. The role combines performance analysis, consumer research, direct-response messaging, creative testing, and client collaboration.
Description
- Own paid social creative strategy across a portfolio of 8–10 clients
- Apply performance data, consumer research, and brand insights to develop effective creative assets
- Partner with internal teams and cross-functional stakeholders
- Manage client communications and monitor client sentiment
- Build client relationships and explain Power Digital’s processes
- Study client brands, competitors, and relevant industry developments
- Audit advertising accounts, identify top-performing ads, and present findings to clients
- Form creative hypotheses and test plans through monthly roadmaps
- Write consumer-focused direct-response copy and develop messaging strategies
- Coordinate production requests and deliverables in Asana
- Evaluate video and image assets and give editors clear, actionable feedback
- Facilitate internal creative reviews and brainstorming sessions
- Serve as the primary client contact for creative strategy
- Oversee edit, reshoot, and deliverable scope
- Challenge client timelines, scope, feedback, and direction when needed to improve performance
- Use AI technologies to improve and streamline business processes
- Work with Power Digital’s Nova ecosystem
Requirements
- Proficiency with Meta Ads Manager or comparable performance platforms such as TikTok, YouTube, or Pinterest
- Technical ability to extract and apply creative performance data to identify trends, generate insights, and shape creative roadmaps
- Knowledge of performance-focused creative principles and the ability to put them into practice
- Ability to write persuasive ad copy, structure scripts, and oversee execution alongside visual assets
- Ability to communicate and collaborate effectively with clients, production teams, and post-production teams
- Ability to produce strong campaign outcomes through high-performing creative
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