Grupo Friopeças
Grupo Friopeças
501 – 1,000 Employees
eCommerceLogisticsManufacturing
Grupo Friopeças operates in e-commerce, logistics, and manufacturing through online and brick-and-mortar retail focused on air-conditioning, HVAC solutions—including VRF systems—and household appliances. Its business serves both consumers and professional installers, combining product sales with HVAC quotations, customer support, payment services, in-store pickup, nationwide delivery, and logistics support. The company’s range includes refrigerators, washing machines, stoves, microwaves, fans, and accessories for installation professionals, with teams supporting retail operations and the customer journey from product selection through delivery.

Mid-Level Digital Marketing Analyst - Grupo Friopeças

Manage and optimize paid media campaigns for Grupo Friopeças’ e-commerce and retail operations, focusing on performance, budget efficiency, and return on investment.

Description

  • Develop, launch, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms
  • Generate qualified traffic for the e-commerce website and retail store network
  • Convert commercial priorities into campaigns featuring products, brands, or categories based on negotiations and the promotional calendar
  • Control media budgets by channel and product
  • Review campaign performance and refine bids, audiences, and creative assets to improve ROI
  • Deliver campaigns centered on selected products, institutional communications, and homepage placements
  • Coordinate with the commercial team on portfolio priorities, manufacturer agreements, and product or brand relevance
  • Keep campaign offers, featured products, and messaging consistent with the commercial strategy
  • Plan ahead for promotions and campaigns so creative development and campaign configuration are completed on time
  • Track traffic, conversions, CPA, and ROAS
  • Create leadership reports containing performance analysis and recommendations
  • Experiment with formats, targeting, and creative concepts while recording key learnings
  • Combine data from multiple channels to create a unified view of digital performance and uncover funnel-wide optimization opportunities

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related discipline
  • Postgraduate qualification in Digital Marketing or Commercial Management is advantageous
  • At least three years of experience in digital marketing positions
  • Proven background managing performance-oriented paid media tied to commercial outcomes
  • Intermediate to advanced knowledge of Google Ads, including Search, Shopping, Display, and Performance Max
  • Intermediate to advanced knowledge of Meta Ads
  • Proficiency with Google Analytics 4 and tools for performance measurement and attribution
  • Proficiency in Excel or Google Sheets for budget management, results analysis, and reporting
  • Experience with Power BI or another data visualization platform is desirable
  • Strong analytical ability and confidence interpreting data from multiple channels
  • Commercial understanding sufficient to turn business priorities into media strategies
  • Highly organized and self-directed, with the ability to oversee multiple campaigns at once
  • Clear communicator who can coordinate with partner teams and present findings to leadership
  • A practical testing mindset and commitment to ongoing improvement
  • Careful attention to detail and a strong sense of ownership

Benefits

  • Unimed medical insurance
  • Unimed dental insurance
  • Gympass
  • Pharmacy discount program
  • Breakfast and afternoon snack
  • Partnerships with colleges and language schools
  • Employee discount on products
  • Profit-sharing or results-sharing program
  • Training programs
  • On-site cafeteria
  • Life insurance
  • Meal or food allowance
  • Transportation allowance

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