Grupo Friopeças ई-कॉमर्स, लॉजिस्टिक्स और विनिर्माण के क्षेत्र में ऑनलाइन तथा पारंपरिक स्टोरों के माध्यम से काम करता है। इसका खुदरा कारोबार एयर कंडीशनिंग, HVAC समाधानों—जिनमें VRF प्रणालियाँ भी शामिल हैं—और घरेलू उपकरणों पर केंद्रित है। कंपनी उपभोक्ताओं और पेशेवर इंस्टॉलर, दोनों की सेवा करती है तथा उत्पाद बिक्री के साथ HVAC कोटेशन, ग्राहक सहायता, भुगतान सेवाएँ, स्टोर से पिकअप, देशभर में डिलीवरी और लॉजिस्टिक्स सहायता प्रदान करती है। इसके उत्पादों में रेफ्रिजरेटर, वॉशिंग मशीन, स्टोव, माइक्रोवेव, पंखे और इंस्टॉलेशन पेशेवरों के लिए सहायक उपकरण शामिल हैं। इसकी टीमें उत्पाद चयन से लेकर डिलीवरी तक खुदरा संचालन और ग्राहक अनुभव के हर चरण में सहायता करती हैं।
Mid-Level Digital Marketing Analyst - Grupo Friopeças
Manage and optimize paid media campaigns for Grupo Friopeças’ e-commerce and retail operations, focusing on performance, budget efficiency, and return on investment.
विवरण
- Develop, launch, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms
- Generate qualified traffic for the e-commerce website and retail store network
- Convert commercial priorities into campaigns featuring products, brands, or categories based on negotiations and the promotional calendar
- Control media budgets by channel and product
- Review campaign performance and refine bids, audiences, and creative assets to improve ROI
- Deliver campaigns centered on selected products, institutional communications, and homepage placements
- Coordinate with the commercial team on portfolio priorities, manufacturer agreements, and product or brand relevance
- Keep campaign offers, featured products, and messaging consistent with the commercial strategy
- Plan ahead for promotions and campaigns so creative development and campaign configuration are completed on time
- Track traffic, conversions, CPA, and ROAS
- Create leadership reports containing performance analysis and recommendations
- Experiment with formats, targeting, and creative concepts while recording key learnings
- Combine data from multiple channels to create a unified view of digital performance and uncover funnel-wide optimization opportunities
आवश्यकताएँ
- Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related discipline
- Postgraduate qualification in Digital Marketing or Commercial Management is advantageous
- At least three years of experience in digital marketing positions
- Proven background managing performance-oriented paid media tied to commercial outcomes
- Intermediate to advanced knowledge of Google Ads, including Search, Shopping, Display, and Performance Max
- Intermediate to advanced knowledge of Meta Ads
- Proficiency with Google Analytics 4 and tools for performance measurement and attribution
- Proficiency in Excel or Google Sheets for budget management, results analysis, and reporting
- Experience with Power BI or another data visualization platform is desirable
- Strong analytical ability and confidence interpreting data from multiple channels
- Commercial understanding sufficient to turn business priorities into media strategies
- Highly organized and self-directed, with the ability to oversee multiple campaigns at once
- Clear communicator who can coordinate with partner teams and present findings to leadership
- A practical testing mindset and commitment to ongoing improvement
- Careful attention to detail and a strong sense of ownership
लाभ
- Unimed medical insurance
- Unimed dental insurance
- Gympass
- Pharmacy discount program
- Breakfast and afternoon snack
- Partnerships with colleges and language schools
- Employee discount on products
- Profit-sharing or results-sharing program
- Training programs
- On-site cafeteria
- Life insurance
- Meal or food allowance
- Transportation allowance