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Funding Societies | Modalku Group is a Southeast Asian fintech company focused on expanding access to business financing for small and medium-sized enterprises. Its platform connects SMEs seeking working capital with individual and institutional investors, offering products such as micro loans, business term loans, revolving credit, and financing secured against accounts or property. Founded in 2015, the company works to address the region’s SME funding gap and has facilitated more than S$2 billion in business loans. Its work spans finance, fintech, and B2B services, supporting younger businesses with more accessible funding options.
Marketing Executive - Kuala Lumpur (Hybrid)
Drive integrated marketing campaigns, partnerships, and investor lifecycle initiatives for Funding Societies’ SME financing and payments business. Support growth across Southeast Asia through market insights, communications, and campaign execution.
Description
- Identify growth opportunities and track market trends for brand and product development
- Plan and coordinate marketing, communications, events, and related activities
- Create and launch campaigns across print, radio, email, digital, SMS, in-person, web, and social channels
- Develop and manage strategic partnerships
- Oversee partnership revenue generation, conversion planning, implementation, rollout, evaluation, and improvement
- Lead investor lifecycle initiatives across acquisition, education, and retention
- Deliver market insights and recommendations for strategic planning and performance improvement
- Work with internal and external stakeholders on integrated communications and end-to-end campaigns
- Define campaign KPIs and measurement frameworks
- Maintain compliance with applicable regulatory requirements and processes
- Complete ad hoc marketing activities aligned with business objectives
- Handle additional responsibilities assigned by the business
Requirements
- Bachelor’s or Professional Degree in Business, Marketing, Mass Communication, or a related discipline
- At least one year of marketing experience, preferably in financial services, investment, or SME financing
- Sound marketing and business understanding across B2B and/or B2C contexts
- Adaptability to shifting priorities and broader responsibilities in a fast-growing environment
- Proactive, independent, motivated, and focused on delivering results
- Collaborative approach with strong interpersonal skills
- Excellent planning, organization, time management, and follow-through
- Creative approach to defining audiences and developing engaging, informative, and motivating campaigns
- Experience improving marketing and communications funnels
- Strong written and spoken English and Bahasa Malaysia
- Chinese-language proficiency is an advantage
- Experience using AI tools for content ideation, copywriting, creative development, campaign planning, and data summarization
Benefits
- Flexible paid vacation and country-specific observed holidays
- A day off for birthdays and work anniversaries
- Flexible work arrangements
- Health insurance for employees and dependents
- Company-wide fitness programs
- Well-being coaching
- Company-provided laptop
- Equipment and tool support for productive work
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