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PPLSI
PPLSI
5,001 – 10,000 Employees
ConsultingHealthcareInsurance
PPLSI provides affordable legal services and identity protection designed to help individuals manage legal and privacy-related challenges with greater confidence. Its offerings include legal consultations, identity protection, and privacy monitoring, bringing together support that can otherwise be difficult or costly to access. Operating across consulting, healthcare, and insurance-related services, PPLSI focuses on making legal guidance and personal security more accessible while helping members navigate complex systems.
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Marketing Data Analytics Manager – Remote in the United States

Lead marketing measurement and forecasting across LegalShield’s direct-to-consumer channels, including attribution and LTV/CAC modeling. Turn complex analysis into executive guidance on growth, channel performance, and budget allocation.

USUnited States
$120,000 – $170,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredData Analyst
Amazon RedshiftBigQueryPythonSQLTableau

Description

  • Direct measurement, forecasting, and optimization of investment across all direct-to-consumer marketing channels
  • Manage analytical infrastructure for spend allocation, channel evaluation, and growth forecasting
  • Build and continuously refine multi-touch attribution models across the customer journey
  • Create and maintain media mix models to measure incremental impact, saturation, and budget needs
  • Forecast performance across paid search, paid social, organic, CTV, display, affiliate, and emerging channels
  • Lead scenario planning and monthly and quarterly reforecasting
  • Develop LTV and CAC models by channel, segment, and cohort
  • Set payback benchmarks and use unit economics to guide investment decisions
  • Communicate findings, trade-offs, and recommendations to executive leadership
  • Work with channel managers, finance, product, and data engineering on measurement, infrastructure, and go-to-market strategy
  • Coordinate with channel owners and data engineering on launches, reporting, data feeds, and timely performance updates
  • Analyze cohorts and retention to identify channels that acquire durable subscribers
  • Complete first-90-day onboarding, coaching, QA calibration, team-trust, and process-insight objectives

Requirements

  • At least five years of experience in marketing analytics, data science, or a related quantitative discipline
  • Strong knowledge of digital marketing metrics, attribution, and experimentation
  • Hands-on experience building and interpreting production multi-touch attribution and media mix models
  • Demonstrated success forecasting marketing results across paid search, paid social, organic, CTV, and other channels
  • Extensive LTV/CAC, cohort analysis, and unit economics experience, preferably in subscription, DTC, or performance-focused businesses
  • Advanced SQL skills
  • Python or R proficiency for statistical modeling is strongly preferred
  • Experience working with warehouses such as Snowflake, BigQuery, or Redshift
  • Experience using BI platforms including Looker, Tableau, or comparable tools
  • Familiarity with measurement platforms such as Google Analytics 4, Adobe Analytics, Mixpanel, Siege, Northbeam, Rockerbox, or similar
  • Ability to turn complex technical analysis into concise executive narratives
  • Sound business judgment and the ability to apply models to business decisions
  • Excellent written and verbal communication
  • Ability to quickly learn platforms, channels, tools, data structures, and reporting environments
  • Comfort working in a fast-moving environment with ambiguity and changing priorities
  • Ability to maintain dependable attendance and meet standard scheduling requirements
  • Clear communication skills by phone, video, and in person
  • Ability to lift or move 10–15 pounds
  • Ability to work with computer screens and perform detailed tasks for extended periods

Benefits

  • Medical, dental, and vision insurance
  • Short-term disability coverage paid by the company
  • Company-paid basic life and accidental death and dismemberment insurance
  • 401(k) retirement plan with an employer match
  • Paid time off
  • Paid holidays
  • Paid sick leave
  • Paid parental leave
  • LegalShield and IDShield membership plans
  • Discretionary annual or quarterly bonus tied to company and individual performance; not guaranteed

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