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Rockwell Automation develops industrial automation and digital transformation technologies for manufacturers and other complex industries. Its portfolio includes industrial control systems, design and analytics software, asset and process management solutions, cybersecurity, and network infrastructure.
The company supports organizations in sectors such as aerospace, automotive, and life sciences as they modernize operations, improve efficiency, and advance smart manufacturing. Its work brings hardware, software, and integrated services together to address operational and sustainability goals.
Marketing Communications Specialist
Create branded content, campaigns, and sales enablement materials for Rockwell Automation’s industrial automation business. Hybrid role based in Milwaukee or Mayfield Heights.
United States
Ohio
Wisconsin$65,000 – $75,000 / year
HybridFull-timeJuniorMiddleEnglish RequiredCommunicationsDescription
- Create and promote content for inbound and outbound marketing.
- Produce sales enablement materials.
- Develop and support demand generation programs and sales communications.
- Partner with commercial marketing managers on campaigns for sales teams, business units, and cross-business initiatives.
- Write audience-focused stories for each stage of the buyer journey, including blogs, web pages, eBooks, brochures, infographics, email, advertising, and social media.
- Manage deliverables and activities with internal teams and external agencies.
- Coordinate work and track progress, deadlines, and budgets.
- Apply brand guidelines to communications.
- Create social media graphics using Canva.
- Report on content performance and use findings to improve business impact.
- Support sales enablement programs.
- Provide resources, training, and support for the Content Marketing Platform.
- Promote marketing internally and represent the brand externally.
Requirements
- Bachelor’s degree or equivalent in English, journalism, communications, marketing, or a related field.
- Authorized to work in the United States.
- Experience in industrial automation.
- Experience in industry marketing.
- Experience with Content Marketing Platforms (CMP), creative marketing tools, software, and marketing automation platforms.
- Proficiency with AI tools to improve workflows, insights, and content development.
- At least two years of project management experience involving varied stakeholders.
- Understanding of marketing, social media, events, and digital marketing.
Benefits
- Medical, dental, and vision insurance.
- 401(k).
- Paid time off.
- Parental and caregiver leave.
- Flexible work schedule coordinated with your manager to accommodate personal needs.
- Annual target bonus of 4% of base salary.
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