Rockwell Automation izstrādā rūpnieciskās automatizācijas un digitālās pārveides tehnoloģijas ražotājiem un citu sarežģītu nozaru uzņēmumiem. Tās risinājumu klāstā ietilpst rūpnieciskās vadības sistēmas, projektēšanas un analītikas programmatūra, aktīvu un procesu pārvaldības risinājumi, kiberdrošība un tīkla infrastruktūra.
Uzņēmums atbalsta tādu nozaru organizācijas kā aviācijas un kosmosa, autobūves un dzīvības zinātņu nozare, palīdzot tām modernizēt darbību, uzlabot efektivitāti un attīstīt viedo ražošanu. Tā darbs apvieno aparatūru, programmatūru un integrētus pakalpojumus, lai palīdzētu sasniegt darbības un ilgtspējas mērķus.
Marketing Communications Specialist
Create branded content, campaigns, and sales enablement materials for Rockwell Automation’s industrial automation business. Hybrid role based in Milwaukee or Mayfield Heights.
Apraksts
- Create and promote content for inbound and outbound marketing.
- Produce sales enablement materials.
- Develop and support demand generation programs and sales communications.
- Partner with commercial marketing managers on campaigns for sales teams, business units, and cross-business initiatives.
- Write audience-focused stories for each stage of the buyer journey, including blogs, web pages, eBooks, brochures, infographics, email, advertising, and social media.
- Manage deliverables and activities with internal teams and external agencies.
- Coordinate work and track progress, deadlines, and budgets.
- Apply brand guidelines to communications.
- Create social media graphics using Canva.
- Report on content performance and use findings to improve business impact.
- Support sales enablement programs.
- Provide resources, training, and support for the Content Marketing Platform.
- Promote marketing internally and represent the brand externally.
Prasības
- Bachelor’s degree or equivalent in English, journalism, communications, marketing, or a related field.
- Authorized to work in the United States.
- Experience in industrial automation.
- Experience in industry marketing.
- Experience with Content Marketing Platforms (CMP), creative marketing tools, software, and marketing automation platforms.
- Proficiency with AI tools to improve workflows, insights, and content development.
- At least two years of project management experience involving varied stakeholders.
- Understanding of marketing, social media, events, and digital marketing.
Priekšrocības
- Medical, dental, and vision insurance.
- 401(k).
- Paid time off.
- Parental and caregiver leave.
- Flexible work schedule coordinated with your manager to accommodate personal needs.
- Annual target bonus of 4% of base salary.