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Business Link AB
Business Link AB
11 – 50 Employees
ConsultingEducationNon-profit
Business Link AB is an Alberta-based non-profit organization that helps small businesses move from startup planning to sustainable growth. Its team provides free one-on-one coaching and practical advice in person and virtually, helping entrepreneurs understand the startup process, explore market research, and connect through events and webinars. The organization also supports Indigenous and immigrant entrepreneurs and offers digital programs designed to strengthen small businesses’ online presence.
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Marketing and Communications Specialist – Contract, Calgary Hybrid

Support Business Link Alberta’s programs for Alberta entrepreneurs through marketing communications, content creation, campaigns, events, and community engagement. This hybrid contract role spans multiple digital and community-focused channels.

CACanada
$60,000 – $70,000 / year
HybridFull-timeJuniorMiddleEnglish RequiredCommunications
WordPress

Description

  • Research, write, and edit blogs, website copy, client stories, newsletters, and other marketing materials
  • Turn interviews, background information, and subject matter into clear, engaging, accessible content
  • Write and edit in Canadian Press style while preserving BLA’s brand voice
  • Create, schedule, and publish organic social media content
  • Monitor social channels and engage with clients, community organizations, and stakeholders
  • Prepare and distribute BLA’s biweekly Mailchimp newsletter
  • Update and publish website content in WordPress with Elementor
  • Design graphics and marketing materials using Canva
  • Support promotional campaigns for webinars, events, programs, and BLA services
  • Assist with paid social campaigns, including Meta advertising
  • Support out-of-home advertising initiatives
  • Gather and develop client stories, testimonials, photography, and video content
  • Proofread materials and maintain content calendars, campaign schedules, and project timelines
  • Assist with marketing performance measurement and reporting
  • Support community engagement and outreach activities across Alberta
  • Assist with sponsorship programs, sponsor recognition, and related commitments
  • Support communications with ecosystem organizations, community partners, and stakeholders
  • Promote and deliver webinars, workshops, and events
  • Assist with speaker coordination, promotional assets, and attendee communications
  • Support Zoom and Eventbrite webinars and events
  • Coordinate event suppliers, setup and teardown, attendance, photography, and social publishing
  • Support post-event follow-up, surveys, reporting, and related content
  • Help launch and promote new programs, campaigns, and organizational initiatives
  • Organize files, creative assets, contact lists, and marketing resources
  • Support invoice tracking, purchasing, and basic budget administration
  • Assist with media relations, public relations, and stakeholder communications
  • Support research, data collection, and the preparation of reports and presentations
  • Handle short-term marketing and communications projects according to team priorities
  • Provide general support to the Marketing and Communications team

Requirements

  • Post-secondary degree or diploma in marketing, communications, or a related discipline, or equivalent experience
  • At least 2–3 years of experience in marketing, communications, or a related position
  • Proven ability to work independently in a hands-on marketing or communications role
  • Ability to take a project or brief from initial direction through completion with limited supervision
  • Strong writing, editing, and proofreading abilities
  • Proven ability to write and edit according to Canadian Press style
  • Experience producing blogs, website copy, social posts, newsletters, and other marketing materials for varied audiences and channels
  • Ability to transform information, interviews, or subject matter into clear, engaging, accessible content
  • Strong organizational and time-management skills, including the ability to manage competing projects and shifting priorities
  • Sound judgement, with the ability to identify required actions, raise issues, and maintain momentum
  • Detail-focused, reliable, and adaptable
  • Collaborative approach and ability to work effectively with teams, clients, suppliers, and community organizations
  • Strong interpersonal and communication skills with professionalism, diplomacy, and flexibility
  • Ability to analyze data and convert insights into practical recommendations
  • Basic knowledge of marketing analytics and performance measures
  • Hands-on experience with Meta Ads Manager
  • Experience creating, scheduling, and publishing content on Facebook, Instagram, LinkedIn, and YouTube
  • Experience using Mailchimp
  • Experience using Canva
  • Experience using WordPress with Elementor
  • Proficiency with Microsoft Word, Excel, and PowerPoint
  • Comfort using Microsoft Outlook and Teams
  • Experience accessing and organizing files in Microsoft SharePoint
  • Experience with Google Analytics, Zoho, or comparable marketing and CRM tools is an asset
  • Knowledge of Alberta’s small-business and entrepreneurship ecosystem is an asset
  • Availability to work at least three days per week in the office or face-to-face settings
  • Availability for occasional meetings and events outside regular business hours
  • Willingness to travel within Alberta approximately 4–6 times annually

Benefits

  • Hybrid work arrangement
  • Occasional travel throughout Alberta
  • Opportunities to participate in webinars, workshops, events, community engagement activities, and conferences
  • Temporary contract through March 31, 2027

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