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Girl Scouts of West Central Florida
Girl Scouts of West Central Florida
51 – 200 Employees
ConsultingHealthcareHospitality
Girl Scouts of West Central Florida is a nonprofit organization that supports girls across eight Florida counties through programs centered on courage, confidence, character, personal growth, and leadership. Its community includes nearly 11,000 Girl Scouts and 7,000 adult members working together to help young people develop their potential and contribute positively to their communities.
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Marketing and Communications Manager – Events, Programs and Supporters (Hybrid, Tampa)

Lead integrated marketing and communications for Girl Scouts of West Central Florida across events, programs, fundraising, membership, products, and volunteer engagement. Manage multi-channel campaigns, creative development, social media, and performance optimization.

USUnited StatesFLFlorida
$45,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredEvents
Cloud

Description

  • Partner with Fund Development, Programs, Camps, and Executive/Governance teams on marketing and communications initiatives
  • Manage portfolio strategy, copywriting, design, social media, and performance from planning through completion
  • Develop annual marketing and communications plans that support council priorities
  • Collaborate with department leaders to prioritize work, define project scope, and schedule seasonal campaigns
  • Coordinate a shared campaign calendar with Marcom team members
  • Plan, write, and design recruitment and retention campaigns for email, social media, websites, print, and community channels
  • Lead communications for the Girl Scout Cookie Program and Fall Product season
  • Develop and maintain toolkits for volunteer recruitment and communications
  • Market retail products and seasonal merchandise
  • Create in-house designs that follow Girl Scouts of the USA brand standards
  • Commission and oversee freelance designers or agencies for complex, high-production materials
  • Set the Facebook and Instagram strategy, manage the content calendar, and oversee community engagement
  • Review comments and messages and direct member questions to Customer Care
  • Establish campaign objectives, measure outcomes, and improve messaging, timing, and channel selection
  • Provide the retained media relations specialist with information on press opportunities
  • Supervise and give feedback to the Marcom Generalist
  • Maintain GSUSA brand, voice, and photo-release requirements

Requirements

  • A portfolio demonstrating both writing and design capabilities
  • Practical experience managing organizational Facebook and Instagram accounts, including Meta Business Suite
  • Working knowledge of Adobe Creative Cloud and/or Canva, email marketing tools, and website content management systems
  • Capacity to support multiple internal clients while meeting concurrent deadlines
  • Bachelor’s degree in marketing, communications, journalism, or a related discipline, or equivalent experience
  • At least three years of marketing or communications experience, including end-to-end ownership of multi-channel campaigns
  • Outstanding writing, editing, and proofreading ability, including AP style and brand voice application
  • Proficiency with Adobe Creative Cloud and Canva
  • Experience administering websites through a CMS, including SEO, accessibility, and basic HTML
  • Experience with Salesforce and Marketing Cloud, or comparable systems such as HubSpot or Pardot
  • Background in digital and social campaigns across Meta, LinkedIn, and other platforms
  • Experience interpreting Google Analytics, channel insights, and CRM dashboards
  • Experience in media relations and public relations
  • Ability to coordinate multiple projects, budgets, vendors, and deadlines
  • Advanced Microsoft 365 skills, including Word, Excel, PowerPoint, Teams, and SharePoint
  • Valid driver’s license
  • Successful completion of Level 2 background screening
  • Girl Scout membership
  • Availability for work outside standard hours, including some weekends
  • For remote work, a private and quiet workspace with a high-speed, stable internet connection

Benefits

  • Competitive benefits package
  • Hybrid working arrangement
  • Flexible scheduling for work outside standard hours, including some weekends
  • Girl Scout membership
  • Priority consideration for candidates holding Adobe or other relevant digital media certifications

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