Girl Scouts of West Central Florida — Florida shtatining sakkizta okrugidagi qizlarni jasorat, o‘ziga ishonch, xarakter, shaxsiy rivojlanish va yetakchilikka yo‘naltirilgan dasturlar orqali qo‘llab-quvvatlaydigan notijorat tashkilot. Uning hamjamiyatida o‘z salohiyatini rivojlantirish va o‘z jamoalariga ijobiy hissa qo‘shish uchun birgalikda harakat qilayotgan qariyb 11 000 nafar Girl Scout va 7 000 nafar katta yoshli a’zo bor.
Marketing and Communications Manager – Events, Programs and Supporters (Hybrid, Tampa)
Lead integrated marketing and communications for Girl Scouts of West Central Florida across events, programs, fundraising, membership, products, and volunteer engagement. Manage multi-channel campaigns, creative development, social media, and performance optimization.
Tavsif
- Partner with Fund Development, Programs, Camps, and Executive/Governance teams on marketing and communications initiatives
- Manage portfolio strategy, copywriting, design, social media, and performance from planning through completion
- Develop annual marketing and communications plans that support council priorities
- Collaborate with department leaders to prioritize work, define project scope, and schedule seasonal campaigns
- Coordinate a shared campaign calendar with Marcom team members
- Plan, write, and design recruitment and retention campaigns for email, social media, websites, print, and community channels
- Lead communications for the Girl Scout Cookie Program and Fall Product season
- Develop and maintain toolkits for volunteer recruitment and communications
- Market retail products and seasonal merchandise
- Create in-house designs that follow Girl Scouts of the USA brand standards
- Commission and oversee freelance designers or agencies for complex, high-production materials
- Set the Facebook and Instagram strategy, manage the content calendar, and oversee community engagement
- Review comments and messages and direct member questions to Customer Care
- Establish campaign objectives, measure outcomes, and improve messaging, timing, and channel selection
- Provide the retained media relations specialist with information on press opportunities
- Supervise and give feedback to the Marcom Generalist
- Maintain GSUSA brand, voice, and photo-release requirements
Talablar
- A portfolio demonstrating both writing and design capabilities
- Practical experience managing organizational Facebook and Instagram accounts, including Meta Business Suite
- Working knowledge of Adobe Creative Cloud and/or Canva, email marketing tools, and website content management systems
- Capacity to support multiple internal clients while meeting concurrent deadlines
- Bachelor’s degree in marketing, communications, journalism, or a related discipline, or equivalent experience
- At least three years of marketing or communications experience, including end-to-end ownership of multi-channel campaigns
- Outstanding writing, editing, and proofreading ability, including AP style and brand voice application
- Proficiency with Adobe Creative Cloud and Canva
- Experience administering websites through a CMS, including SEO, accessibility, and basic HTML
- Experience with Salesforce and Marketing Cloud, or comparable systems such as HubSpot or Pardot
- Background in digital and social campaigns across Meta, LinkedIn, and other platforms
- Experience interpreting Google Analytics, channel insights, and CRM dashboards
- Experience in media relations and public relations
- Ability to coordinate multiple projects, budgets, vendors, and deadlines
- Advanced Microsoft 365 skills, including Word, Excel, PowerPoint, Teams, and SharePoint
- Valid driver’s license
- Successful completion of Level 2 background screening
- Girl Scout membership
- Availability for work outside standard hours, including some weekends
- For remote work, a private and quiet workspace with a high-speed, stable internet connection
Imtiyozlar
- Competitive benefits package
- Hybrid working arrangement
- Flexible scheduling for work outside standard hours, including some weekends
- Girl Scout membership
- Priority consideration for candidates holding Adobe or other relevant digital media certifications