Dotdash Meredith is a digital and print publishing company that creates trusted editorial content across health, finance, beauty, home, food, and other everyday interests. Its portfolio includes brands such as PEOPLE, Investopedia, Serious Eats, and Byrdie, reaching nearly 200 million people each month. The company combines editorial expertise with digital advertising products, including its Intent Targeting Tool, to connect audiences with useful information and relevant experiences.
Head of Brand Marketing, CPG — Remote, United States
Lead brand positioning, go-to-market storytelling, and advertiser-ready programs for Dotdash Meredith’s CPG portfolio. Collaborate with editorial, sales, strategy, design, and research teams to turn audience insights into commercial opportunities.
Description
- Develop brand positioning and go-to-market narratives for assigned brands
- Turn core messaging, audience stories, and editorial priorities into materials for advertising clients
- Collaborate with editorial teams to uncover initiatives, tentpoles, franchises, and content opportunities
- Transform editorial opportunities into advertiser-ready programs that reflect brand identity and business priorities
- Work strategically with Sales, Sales Marketing, Account Strategy, Content Strategy, Design, and Research
- Introduce new materials and opportunities to internal teams
- Contribute to sales discussions when needed
- Keep assigned brands prominent in internal and external planning
- Coordinate timelines and sequence deliverables by priority
- Uphold strong standards for storytelling and presentation quality
- Make brand marketing workflows more efficient and consistent across assigned workstreams
Requirements
- Bachelor’s degree preferred, or equivalent professional experience
- Seven to nine years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related discipline
- Professional experience in the beverage or CPG sector is required
- Background creating and presenting advertiser-facing go-to-market materials and packaging opportunities informed by editorial and audience insights
- Experience acting as a strategic cross-functional partner in a deadline-oriented setting
- Outstanding creative writing and storytelling abilities
- Ability to produce visually compelling presentations in Keynote and PowerPoint
- Strong written, verbal, and presentation communication skills
- Knowledge of advertising and publishing channels, including digital, social, print, and experiential formats
- Highly organized with careful attention to detail
- Capable of balancing multiple priorities in a fast-moving environment
- Proactive and collaborative working style
- Ability to advance initiatives and uncover opportunities rooted in brand identity
- Ability to connect audience, brand, and marketplace insights with revenue-generating opportunities
- Sound judgment and comfort with ambiguity while balancing strategic thinking and execution
- Less than 10% travel for brand events, meetings, or partner-facing opportunities as needed
- Must complete employment authorization verification through the federal E-Verify program
Benefits
- Annual bonus opportunities
- Short- and long-term incentive programs
- Medical insurance
- Dental insurance
- Vision insurance
- Prescription drug coverage
- Unlimited paid time off
- Adoption and surrogacy assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death and dismemberment insurance
- Supplemental life insurance
- Supplemental accident insurance
- Commuter assistance
- Short- and long-term disability coverage
- Health savings accounts
- Flexible spending accounts
- Family care support
- 401(k) savings plan with company matching
- 10 to 12 paid holidays each year
- Paid parental leave for birthing and non-birthing parents
- Voluntary pet insurance
- Accident, critical illness, and hospital indemnity coverage
- Voluntary life and disability insurance