Coats develops threads, yarns, fabrics, zips, trims, and other textile components for industrial and high-performance applications. With roots stretching back more than 250 years, the company serves sectors including automotive and construction while focusing on material innovation, sustainability, and responsible business practices. Its broad product portfolio offers opportunities for professionals interested in manufacturing, engineering, product development, and related corporate teams.
Global Digital Marketing and Content Manager
Lead Coats’ global digital marketing and content strategy across its website, LinkedIn, search and campaigns. Shape measurable B2B programmes for a textile and performance materials manufacturer.
Description
- Set and manage a global digital marketing plan tied to Coats’ business priorities, brand and communications strategy.
- Turn business priorities into channel plans for websites, LinkedIn, search and digital campaigns.
- Contribute to annual planning, campaign priorities, channel investment and marketing effectiveness reviews.
- Create playbooks, toolkits and governance for regional and divisional marketing teams.
- Set priorities, KPIs and measures of success for digital marketing activity.
- Direct digital content strategy across internal and external channels.
- Maintain the central editorial calendar for LinkedIn, the website, campaign content and global marketing moments.
- Create, commission, edit and manage social posts, articles, case studies, landing pages, customer stories, infographics, video briefs, emails and campaign assets.
- Lead global paid and organic LinkedIn strategy.
- Oversee LinkedIn planning, publishing, governance and performance improvement.
- Support executive visibility and thought leadership.
- Manage the Coats website as a strategic marketing and communications platform.
- Oversee CMS updates and maintain website content governance, quality checks, upkeep and compliance.
- Manage agency and technology partners when specialist support is needed.
- Lead SEO, AEO/GEO and search discoverability strategy.
- Set and track KPIs for the website, LinkedIn, campaigns, content and search.
- Assess results using Google Analytics, LinkedIn analytics, search tools, and CRM and marketing automation data.
- Prepare insight-led performance reports and practical recommendations for marketing and communications leaders.
- Guide senior leaders’ decisions on investment priorities and future marketing direction.
- Serve as the digital marketing centre of excellence for regional and divisional teams.
- Work with Brand & Communications, commercial, product, divisional, regional, investor relations and technology stakeholders.
Requirements
- 8–10+ years of experience in B2B digital marketing, content strategy and channel management.
- Demonstrated ability to develop digital marketing strategies tied to business and commercial priorities.
- Experience leading enterprise-wide digital marketing programmes, cross-functional governance or digital marketing centre-of-excellence initiatives.
- Strong skills in content strategy, editorial planning, copywriting and editing, with sound editorial judgement.
- Experience managing corporate websites and CMS platforms, SEO, user experience, landing pages and content governance.
- Strong understanding of LinkedIn strategy, B2B thought leadership and social content performance.
- Experience using analytics to develop insights and recommendations.
- Clear communicator who can engage senior stakeholders and explain technical topics in straightforward business language.
- Strong ownership, prioritisation and quality management, with excellent written and spoken English.
- Highly organised, with strong project management and prioritisation skills.
- Comfort working at pace while managing multiple priorities.
- Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals or another complex B2B sector.
- Experience with CRM and marketing automation platforms such as HubSpot.
- Experience with AEO/GEO, AI search readiness and structured content.
- Experience creating executive thought leadership or corporate communications content.
- Experience developing global playbooks, toolkits or content governance models.
- Experience managing external agencies, content partners and technology suppliers with clear commercial accountability.
Benefits
- Work in a diverse, collaborative environment.
- Help make an impact in the textile industry.
- Develop your career with a global leader.
- Use AI tools to explore new opportunities.