Golden Hire
Golden Hire
Golden Hire is a recruitment and placement firm that helps startups and pre-IPO companies build sales, marketing, and technical support teams. Its services are designed around the hiring needs of growth-stage businesses, while job seekers receive career partnership and placement support focused on finding roles with strong potential for long-term fit and development.

Freelance Marketing Director (Remote)

Freelance Marketing Director responsible for structuring acquisition for Mentor Immo, a premium real-estate investment ecosystem for physicians, across VSL funnels, Meta Ads, email marketing, and external providers.

Description

  • Set the overall marketing strategy, action plan, priorities, channels, and resource allocation
  • Build a consistent and predictable pipeline of qualified prospects
  • Review current activities, performance data, and the prospect journey to uncover conversion barriers
  • Create, launch, and improve sales funnels, with a focus on VSL and evergreen campaigns
  • Run tests and refine funnels, messaging, content, and acquisition channels
  • Contribute to email marketing plans and guide newsletter content
  • Supervise the production of social media and video content and visual assets
  • Direct the advertising plan, especially Meta Ads, in collaboration with a media buyer
  • Measure marketing performance through business results, including lead quality, appointments, sales, acquisition cost, and revenue
  • Coordinate marketing providers and specialist partners
  • Collaborate directly with the CEO

Requirements

  • Five or more years of marketing experience
  • Substantial experience in infopreneurship or online businesses
  • A track record of developing and scaling a business with measurable results
  • Experience marketing premium or high-ticket offers
  • Hands-on experience creating and managing sales funnels, especially VSL funnels
  • Strong paid acquisition experience, particularly with Meta Ads
  • Experience coordinating marketing specialists and service providers
  • End-to-end command of digital marketing strategy
  • Strong skills in marketing planning and priority setting
  • Copywriting and conversion-rate optimization capabilities
  • Proficiency in email marketing, newsletters, and lead nurturing
  • Proficiency with standard digital tools such as CRM, email marketing, social media, and campaign tracking platforms
  • Ability to analyze performance across the full journey from lead to sale
  • Ability to link marketing activity to qualified prospects, appointments, sales, acquisition cost, and revenue
  • Detail-oriented, autonomous, organized, and focused on results

Benefits

  • Fully remote work with flexible arrangements
  • Opportunities to grow and take on greater responsibility as the organization expands
  • Freedom to propose, test, and develop the marketing strategy with the CEO
  • Access to internal and external support resources
  • A culture centered on excellence and kindness
  • Fixed compensation with performance-based variable pay determined by the candidate’s profile, experience, and level of involvement

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