Otsuka Pharmaceutical Companies (U.S.) brings together pharmaceutical businesses focused on advancing healthcare through product commercialization and clinical development. Otsuka America Pharmaceutical, Inc. commercializes Otsuka-discovered and in-licensed medicines in North America, while Otsuka Pharmaceutical Development & Commercialization, Inc. leads clinical development and global registration of innovative healthcare products, with particular expertise in neuroscience. Together, these organizations operate across pharmaceuticals, healthcare, and biotechnology with a focus on developing solutions that support better health.
Executive Director, Specialty Psychiatry Brand Lead - US Remote
Lead Otsuka’s US commercialization strategy for specialty psychiatric therapies, from launch preparation through portfolio growth. Own brand direction, cross-functional execution, and P&L performance across the specialty portfolio.
Description
- Direct US commercialization for a portfolio of specialty psychiatric therapies
- Define brand strategy, performance targets, and lifecycle plans for pharmaceutical products
- Coordinate marketing, sales, medical, market access, and operations around shared priorities
- Create and deliver integrated business plans aligned with P&L objectives
- Oversee commercialization before and after launch, including full P&L accountability
- Guide global lifecycle management, portfolio planning, and pipeline launch preparation
- Build go-to-market frameworks, account value propositions, evidence plans, omnichannel programs, and investment priorities
- Create and implement customer engagement strategies for TSND-201 and the broader specialty portfolio
- Set commercialization direction and competitive positioning for TSND-201
- Establish commercial strategy and operating infrastructure for specialty psychiatric brands
- Direct marketing for healthcare professionals, provider accounts, consumers, and sites of care
- Lead HCP promotion across field, digital, non-personal, speaker, KOL, professional, and congress channels
- Oversee consumer initiatives spanning patient and caregiver awareness, education, engagement, and direct-to-consumer programs
- Develop value propositions and marketing plans for sites of care, IDNs, and provider accounts
- Manage sales forecasts, promotional mix, budgets, portfolio valuation, and investment alignment
- Direct TSND-201 launch delivery and integrated readiness planning across functions
- Hire, lead, and develop HCP, provider account, and consumer franchise directors and marketers
- Apply market research, analytics, and competitive intelligence to inform strategy and execution
- Partner with market access, sales, medical, clinical development, communications, finance, commercial operations, and senior leadership
Requirements
- Bachelor’s degree in business or a related discipline
- MBA preferred
- At least 15 years of commercial experience in the pharmaceutical industry
- Substantial experience in CNS, neurology, psychiatry, or related therapeutic areas and commercial models
- Experience with provider and site-of-care marketing, practice economics, reimbursement, specialty buy-and-bill, operational workflows, and support services for complex high-touch therapies
- Experience managing a portfolio of related or integrated products is preferred
- Expertise in brand and portfolio strategy, launch planning, and lifecycle management, including products with multiple indications
- Ability to collaborate with R&D and Medical Affairs on integrated evidence strategies and plans
- Experience directing HCP and consumer marketing functions
- Experience creating clinical, economic, and operational value propositions and site-of-care marketing plans for provider accounts
- Experience leading complex brands involving REMS, specialty distribution, buy-and-bill, emerging healthcare delivery models, and clinical workflow integration
- Market access, sales, or commercial operations experience is highly preferred
- Strong record of partnering across R&D, Medical, and Global teams
- Expertise in omnichannel marketing, including digital, non-personal promotion, and traditional engagement
- Financial expertise covering budgets, marketing ROI, forecasting, and P&L management
- Experience leading and developing high-performing teams
- Ability to influence and communicate clearly with executives, cross-functional groups, and external stakeholders
- Experience operating in a matrix organization while managing competing priorities and complex brand challenges
Benefits
- Comprehensive medical, dental, vision, and prescription coverage
- Basic life insurance provided by the company
- Accidental death and dismemberment coverage
- Short- and long-term disability coverage
- Tuition reimbursement
- Student loan support
- Generous 401(k) matching contribution
- Flexible time-off program
- Paid holidays
- Paid leave programs
- Incentive compensation opportunity