Sol de Janeiro is a beauty company founded in 2015 around Brazil’s joyful approach to self-expression and body confidence. The brand creates body care, fragrance, and hair care products featuring rich textures, clinically proven formulations, and distinctive scents inspired by Brazilian culture. Its award-winning range is used by consumers across generations and sold through premium retailers worldwide and the company’s official website.
Director of Integrated Communications, Americas – Sol de Janeiro | New York, Hybrid
Lead integrated communications for Sol de Janeiro across the Americas, spanning earned media, creator advocacy, cultural relevance, and brand reputation. Direct regional strategy, teams, agencies, and communications programs for a global beauty brand.
Description
- Shape the overarching earned strategy across public relations, influencer relations, creator engagement, brand storytelling, product communications, and cultural activations
- Align Communications and Influencer Relations around shared strategic priorities
- Set annual earned priorities, planning systems, operating cadences, and performance standards
- Adapt the global brand strategy for culturally relevant execution across the Americas
- Localize launches, partnerships, cultural moments, and activations while preserving the central brand idea
- Direct earned strategies for product launches, campaigns, retail activations, partnerships, talent initiatives, and cultural moments
- Lead earned media planning, narrative creation, product storytelling, executive visibility, corporate communications, and partnership communications
- Manage the creator and influencer ecosystem, including advocacy and launch-focused initiatives
- Develop relationships with editors, media leaders, creators, and industry influencers
- Spot cultural opportunities and create strategies that extend attention beyond paid media
- Lead, mentor, and grow the Communications and Influencer Relations organization
- Manage agency partnerships across strategy, scope, budgets, performance, and accountability
- Advise the business on sensitive communications, reputation issues, and emerging risks
- Create measurement frameworks covering brand heat, share of voice, earned reach, creator advocacy, brand health, launch results, and commercial impact
- Turn performance data and insights into executive-ready business reviews and recommendations
Requirements
- Bring 10 or more years of progressive experience in Communications, Public Relations, Influencer or Creator Marketing, Integrated Marketing, or a related earned discipline
- Demonstrated success creating and leading integrated Communications and Influencer or Creator strategies for consumer brands
- Track record of linking earned attention, cultural relevance, and storytelling to measurable brand and business results
- Deep understanding of media, creators, social conversation, partnerships, cultural moments, and consumer advocacy
- Exceptional storytelling, narrative development, and strategic communications capabilities
- Strong cultural awareness with the ability to recognize emerging trends and opportunities
- Experience leading, coaching, developing, and motivating high-performing teams
- Experience managing external agencies and holding partners accountable for strategy, delivery, and results
- Strong executive presence and the ability to influence senior stakeholders across functions
- Experience guiding organizations through growth, transformation, and change
- Background in beauty, fragrance, fashion, lifestyle, or another culturally relevant consumer brand is strongly preferred
Benefits
- Competitive salary and bonus program for full-time employees
- Flexible hybrid workplace supporting collaboration and professional growth
- Inclusive culture that welcomes diverse perspectives and celebrates individuality
- Chance to join a fast-growing, award-winning global beauty brand