Nestle
Nestle
Nestle is a Swiss multinational food and beverage company with a broad portfolio spanning coffee, bottled water, dairy products, infant nutrition, confectionery, frozen foods, and pet care. Its products reach consumers worldwide through retail and foodservice channels, supported by large-scale manufacturing and supply-chain operations. On a job aggregator, Nestle’s profile is relevant to candidates exploring opportunities across food and beverage, manufacturing, and logistics, as well as work connected to nutrition, health, and wellness initiatives.

Digital Media Specialist – Nestlé, Panama City (On-site)

Lead media planning, investment, and campaign optimization for Nestlé across Central America and the Caribbean. Manage agencies, performance KPIs, SEO, SEM, and influencer marketing from Panama City.

Description

  • Provide strategic and operational support for Nestlé’s media investment, planning, and campaign execution.
  • Lead offline media management across Central America and the Caribbean.
  • Manage relationships with media agencies and suppliers.
  • Optimize advertising spend and track campaign KPIs.
  • Develop and monitor media strategies with specialized agencies.
  • Advise Brand Managers and Category Managers on media planning.
  • Lead negotiations with media suppliers and agencies.
  • Monitor KPIs and recommend campaign optimization measures.
  • Lead the market’s influencer marketing strategy.
  • Manage SEO and SEM initiatives.
  • Identify opportunities for media innovation and emerging trends.
  • Collaborate with business, communications, IT, and agency teams.

Requirements

  • Bring 3–4 years of experience in media, digital marketing, advertising, or media agencies.
  • Have experience planning, executing, and optimizing advertising campaigns.
  • Have experience working with consumer brands or managing multiple clients.
  • Understand advertising investment and agency management.
  • Be proficient with Google Analytics, Business Manager, DV360, and digital media platforms.
  • Have knowledge of SEO, SEM, analytics, influencer marketing, and content marketing.
  • Possess advanced English proficiency.
  • Be able to manage multiple stakeholders, suppliers, and projects simultaneously.
  • Demonstrate excellent communication, negotiation, and collaborative working skills.

Related Jobs