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CanadaHelps
CanadaHelps
51 – 200 Employees
CharityNon-profitSaaS

CanadaHelps is a Canadian registered charity that operates an online donation and fundraising platform for individuals, corporations, and charitable organizations. Its services support one-time and recurring donations, charity gift cards, securities donations, cause funds, and urgent crisis relief.

For charities, CanadaHelps provides fundraising tools, dashboards, and corporate giving solutions, alongside educational resources that help people and organizations participate in charitable giving across Canada.

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Digital Marketing Specialist - Hybrid Toronto

Digital Marketing Specialist at CanadaHelps, supporting charity acquisition and product adoption through integrated campaigns. The role covers paid media, email marketing, content, webinars, testing, and performance optimization.

CACanada
$70,000 – $80,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredDigital Marketing

Description

  • Plan and deliver integrated digital campaigns that support charity acquisition, activation, adoption, retention, and engagement.
  • Coordinate with a marketing agency on paid acquisition through LinkedIn, Google Ads, and Meta.
  • Own email campaigns end to end, from audience segmentation and scheduling through copywriting, production, testing, deployment, and reporting.
  • Direct campaign delivery for seasonal initiatives, including Giving Season.
  • Contribute to ongoing programs that help charities improve fundraising and operational effectiveness.
  • Build and update conversion-oriented landing pages, web content, resource hubs, and promotional placements.
  • Produce charity-focused materials such as campaign toolkits, guides, success stories, and webinar promotions.
  • Coordinate webinars and educational initiatives, including promotion, registration flows, speaker support, follow-up, and outcome reporting.
  • Design and execute experiments across email, landing pages, and campaign journeys.
  • Monitor campaign results, maintain dashboards and reports, interpret performance data, and recommend improvements.
  • Coordinate multiple projects, stakeholders, approvals, and delivery deadlines.
  • Record campaign plans, processes, and outcomes to support a smooth contract handoff.

Requirements

  • At least three years of practical experience in digital, lifecycle, growth, or integrated marketing.
  • Experience in B2B, SaaS, nonprofit, or mission-led organizations is preferred.
  • Demonstrated ability to plan and deliver email campaigns involving segmentation, automation, testing, quality assurance, and reporting.
  • Excellent writing, editing, and proofreading ability.
  • Strong campaign execution and project coordination skills.
  • Proactive, accountable approach with the ability to take ownership.
  • Practical experience using an email marketing or marketing automation platform.
  • Working knowledge of web analytics and campaign measurement tools, including Google Analytics 4 and Looker Studio.
  • French proficiency is an advantage but not required.
  • ActiveCampaign experience is an advantage.

Benefits

  • Flexible and inclusive work environment.
  • Culture focused on growth, ambition, and collective success.
  • Remote work arrangement.
  • Opportunity for in-person team collaboration in Toronto.

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